SpringStudios and Maison Meta form a partnership to accelerate AI in luxury and fashion

Spring Studios, a creative house for style-focused brands specializing in culture, content and experiences, has announced a new partnership with Maison Meta, a generative AI fashion studio and leader in the AI ​​fashion space.

The partnership will unfold across all Spring Studios locations in the US and Europe, reinforcing its commitment to leading the innovative use of AI in the creative and experiential industries.

Spring and Maison Meta have already collaborated on initiatives such as the much-discussed 2023 AI Fashion Week, hosted in New York, and are in discussions with a range of brands about upcoming projects. They will also offer training and events for brands to move forward in understanding the possibilities of AI in luxury and fashion.

The two agencies already work with some of the biggest names in the luxury and fashion industries. Spring has worked with renowned brands including Breitling and Toyota, while Maison Meta has led projects for a range of major brands from Moncler to Google.

Spring and Maison Meta will jointly organize a series of panels and presentations this year under the title SPRING TALKS. These will explore the cutting-edge applications of AI across the sector, with case studies, demos, exclusive insights from industry experts and debates on the opportunities AI presents.

The first of these is scheduled for March 2024 at Spring Place in New York.

The joint venture will also offer workshops and training programs for brands. These will provide practical insights into the application of AI solutions, AI tools and customized solutions.

Giuseppe Stigliano, Global CEO of Spring Studios, said: “After working with Maison Meta on AI Fashion Week, we realized that AI for fashion and luxury brands is a tool that can create even more unique and beautiful experiences. With our collective experience at many of the world’s biggest brands, we know this partnership will expand possibilities in the worlds of fashion, art and technology.”

In a joint statement, Maison Meta co-founders Cyril Foiret and Nima Abbasi said: “While AI offers something new, Spring Studios brings a wealth of experience and knowledge in luxury and fashion. Spring Studios’ platform will undoubtedly accelerate our growth, allowing us to deliver to the most exciting brands in the world.”