Earth Day 2024: Here’s how this Kerala-based 20-year-old entrepreneur promotes eco-friendly living

In 2021, at the age of 17, Akash Akhilesh’s strong passion for promoting sustainability and eco-friendly living encouraged him to start the Green Lover Store.

From recycled newspaper seed pencils and neem wood combs to cotton buds, organic bamboo toothbrushes and bamboo bottles, these products are accessible, stylish and planet-friendly, designed to help everyone make greener choices for the planet.

On Earth Day (April 22), Akash speaks to News18 about the importance of prioritizing environmental responsibility in business practices and how his brand is making sustainability accessible to all.

Excerpts from the interview:

What inspired you to create the Green Lover Store?

I founded Green Lover Store in 2021 with a strong passion for promoting sustainability and eco-friendly living. Witnessing the environmental challenges around us, especially the impact of plastic pollution and deforestation, motivated me to take action. I wanted to create a brand that offers accessible, stylish and eco-friendly alternatives to everyday products, empowering individuals to make greener choices for our planet.

Say goodbye to static electricity and hair breakage as you effortlessly detangle and style your hair with this eco-friendly and sustainable comb.

As a young entrepreneur, why do you think people should choose to live a sustainable and environmentally friendly life?

Being environmentally friendly is essential to securing a healthier and more sustainable future for everyone. As a young entrepreneur, I believe it is crucial to prioritize environmental responsibility in business practice. By choosing to live sustainably, we reduce our ecological footprint, conserve natural resources and protect biodiversity. Every eco-friendly decision, no matter how small, contributes to positive change and inspires others to join the movement towards a greener lifestyle.


Your products are reasonably priced. What would you like to tell people who think sustainable products are expensive?

At Green Lover Store we strive to make sustainability accessible to everyone. Our goal is to dispel the myth that eco-friendly products are always expensive. By optimizing our supply chain, sourcing materials responsibly and minimizing overhead costs, we can offer high-quality, sustainable products at affordable prices. Investing in sustainable products not only benefits the environment, but also promotes a more conscious and conscientious consumer culture.

Why are your products the best alternative and why should you stop using plastic products?

Our products at Green Lover Store provide a superior alternative to plastic items for several reasons. Firstly, they are made from renewable, biodegradable or recycled materials, which minimizes waste and reduces environmental impact. Second, our products are designed to be durable, functional, and provide long-term value and performance. Choosing to switch from plastic to eco-friendly alternatives is crucial to combating plastic pollution, preserving marine life and promoting a cleaner, healthier planet for future generations.