World Earth Day 2024: Brands unite for a greener future with their sustainable initiatives

On the occasion of World Earth Day, it is encouraging to see a growing number of companies taking significant steps towards sustainability, embodying the spirit of environmental stewardship and responsible business practices. From reducing plastic waste to promoting renewable energy and embracing environmentally conscious initiatives, these organizations are leading the way in protecting our planet for future generations.

Coca-Cola India, in partnership with India’s largest retailer, Reliance Retail, has launched the “Bhool Na Jana, Plastic Bottle Lautana” initiative. This joint effort aims to tackle the problem of post-consumer PET bottle waste by installing Reverse Vending Machines ( By incentivizing consumers with discounts on Coca-Cola products in exchange for used PET bottles, the initiative not only encourages recycling, but it also contributes to the vision of a circular economy.

Meanwhile, Flipkart, one of India’s leading e-commerce platforms, is leading the way in sustainability efforts within the retail sector. As Flipkart has achieved complete elimination of single-use plastics from its supply chain in 2021, it continues to prioritize the responsible sourcing of sustainable packaging materials. Through initiatives like Flipkart Green, an online store dedicated to environmentally and socially sustainable products, the company aims to empower conscious consumers and promote sustainable consumption habits.

KFC India has also made significant efforts in sustainability, especially in reducing plastic use and transitioning to recyclable and compostable packaging materials. Moksh Chopra, our General Manager at KFC India & Partner Countries, said: “By working with franchisees, suppliers and industry stakeholders, KFC India is on track to achieve 100% sustainable packaging by 2025, setting a high standard for the fast service. catering industry.”

Tetra Pak South Asia’s “Go Green with Tetra Pak” program is an example of the importance of community involvement in sustainable initiatives. Juhi Gupta, Head of Sustainability, Tetra Pak South Asia, said: “Another impactful initiative, Alag Karo, in collaboration with NGO Saahas in the NCR is in favor of promoting triple waste separation at source. This joint effort has resulted in a remarkable diversion of 60 tons of waste per day from landfills: organic waste is composted or processed into biogas, while dry waste is sorted and processed. sent for recycling.” This program has demonstrated significant social value and has generated INR 2.77 and INR 2.95 for every INR 1 invested in the first and second phases respectively.

Zoomcar, a pioneer in shared mobility solutions, is revolutionizing urban transportation with its focus on electric vehicles (EVs) and car-sharing platforms. With over 170,000 EV bookings to date and plans for further expansion, Zoomcar is not only reducing carbon emissions but also promoting a shift towards sustainable transport options.

Finally, BACARDÍ, a global leader in the spirits industry, advocates sustainability in event management and consumer engagement. By using reusable and compostable materials at their events and eliminating single-use plastics, BACARDÍ is setting a new standard for responsible celebration and inspiring both consumers and industry peers to embrace sustainable practices.

Collectively, these initiatives demonstrate the power of corporate responsibility and collective action in addressing environmental challenges. As we commemorate World Earth Day, let’s celebrate the efforts of these companies and reaffirm our commitment to building a more sustainable and resilient future for our planet.