Global car brand Cherry invests in Thailand-Republic World

Cherry invests: Chery Automobile, a prominent player in the global automotive industry, is poised to make a major move into the Southeast Asian market with its latest strategic move. The company has announced plans to establish a state-of-the-art manufacturing facility in Thailand, as announced by the Thai Board of Investment.

With production set to start in 2025, the Chery plant is expected to produce as many as 50,000 electric and hybrid vehicles in the initial phase. By 2028, the company aims to increase production to 80,000 units, demonstrating a firm commitment to meeting the region’s growing demand for sustainable transportation solutions.

Chery’s decision to invest in Thailand highlights the country’s growing importance as a hub for automotive manufacturing and innovation in the region. Chery is poised to take advantage of emerging opportunities and strengthen its position in Southeast Asia by leveraging Thailand’s strategic location, robust infrastructure and skilled workforce.

Beyond the immediate business implications, Chery’s expansion holds promise for broader economic benefits. The establishment of the production facility is expected to generate employment, stimulate the growth of local industry and promote technology transfer and knowledge exchange.

With Reuters input