Marketing Science Ideas Xchange (MSIX) makes a triumphant return in 2024

After a four-year hiatus, Marketing Sciences Ideas Xchange (MSIX) is back to put the current behavioral and marketing science landscape under a microscope.

The event, taking place on September 4 and 5 at Ovolo Woolloomooloo in Sydney, is a must-attend experience for all professionals in the media, advertising, marketing, research, communications and data industries, especially those who would like to learn how to develop and perform better. strategies based on evidence.

During the two-day event, Adam Ferrier, founder and consumer psychologist of Thinkerbell, returns as content curator.

Adam Ferrier

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Ferrier has already selected the first three sessions for day one – the conference day.

Delegates are encouraged to bring their “most challenging, inappropriate or provocative questions” to a special recording of the podcast, ‘Black T-shirts’, with Telstra’s chief marketing officer Brent Smart.

Meanwhile, Dr. Juliette Tobias-Webb – professor of practice, behavioral sciences and translational research at the AI ​​and Cyber ​​​​Futures Institute – will talk about the possible future of marketing sciences, with the possibility that a robot dog (or dogs) is on the agenda . .

And while Dr Tobias-Webb looks to the future, Commonwealth Bank of Australia Chief Behavioral Scientist Will Mailer will focus on the present and explain the realities of using marketing science internally.

MSIX’s workshop day – day two – will host a catalog of interactive workshops, including Thinkerbell’s chief behavioral science thinker, Matt Plant, speaking about his agency’s pricing ethos, while Robert Brittain of Tobert Brittain Consulting talks about creating marketing effectiveness without becoming dependent on return on investment, and more.

Tickets for Marketing Sciences Ideas Xchange are available now – with earlybird pricing until July 26.