Arab Travel Market 2024 opens on May 6

Arabian Travel Market 2024 (ATM) opens its doors on Monday, May 6 at the Dubai World Trade Center (DWTC).

Organizers and representatives of the fair’s strategic partners, including Dubai Department of Economy and Tourism (DET), Emirates, IHG Hotels & Resorts and Al Rais Travel, have outlined their plans for the event which will take place until Thursday May . 9.

The 31st edition of ATM is set to welcome more than 2,300 exhibitors and representatives from more than 165 countries, with 41,000 expected participants under the theme ‘Empowering Innovation: Transforming Travel Through Entrepreneurship’, covering a crucial area for the travel and tourism industry is brought to the attention.

From startups to established brands, ATM 2024 will highlight how innovators are improving customer experiences, driving efficiencies and accelerating progress towards a net-zero future for the sector.

The number of participating hotel brands for ATM 2024 increased 21% year-on-year, with the number of new Travel Technology products increasing 58%. ATM 2024 will see the introduction of several new destinations, including China, Macau, Kenya, Guatemala and Columbia, while returning countries include Spain and France. Increase in all key verticals with year-on-year growth in all regions, including ME 28%, Asia and Europe 34%, and Africa 26%.

A special India Summit will take place on ATM’s opening day, highlighting the market’s recent outbound travel boom. Titled ‘Unlocking the true potential of inbound Indian travellers’, the summit will explore the dynamics of India as a key source market for tourism growth, as well as its current and future opportunities.

His Excellency Issam Kazim, CEO, Dubai Corporation for Tourism and Commerce Marketing (DCTCM), said: “As the host city of ATM, Dubai is proud to continue its long-term strategic partnership with this globally renowned travel event, in line with the objectives of the Dubai Economic Agenda, D33, launched by our visionary leadership to strengthen the position of Dubai to further consolidate as one of the top three global cities for business and leisure. The transformative theme of ATM 2024 will complement our efforts to create new avenues for growth beyond traditional tourism, as we focus on harnessing the vast potential of entrepreneurship and further accelerating the momentum in our touristic sector. The Dubai Department of Economy and Tourism will be joined by 129 stakeholders and partners at the Dubai booth at ATM, a testament to the vibrant public-private partnerships that play a crucial role in the development of tourism in the emirate. We look forward to sharing insights into our successful tourism strategy with leaders and experts, and exploring the key themes and trends shaping the future of global tourism, as we seek to unlock new avenues for collaboration and partnership.”

Environmental responsibility in the travel and tourism sector will continue to be a key focus at ATM, in line with RX’s sustainability pledge and building on the momentum of last year’s theme, ‘Working towards Net Zero’. ATM 2024 will explore how innovation can be used to help achieve the UN Sustainable Development Goals (SDGs) by building a greener travel and tourism sector for future generations.

The strategic partners of ATM 2024, held in collaboration with Dubai World Trade Centre, are Dubai Department of Economy and Tourism (DET), Destination Partner; Emirates, official airline partner; IHG Hotels & Resorts, official hotel partner; and Al Rais Travel, official DMC partner.