The African Tourism Forum will be held in Sharm El Sheikh on May 20 and 21, 2024

ATF24Egypt, the African Tourism Forum, will take place from May 20 to 21 at the Sharm El Sheikh International Conference Center in Egypt, with Rixos Hotels Egypt as accommodation sponsor. The organizers aim that this forum, in its very first edition, will serve as the most efficient tourism gathering in Africa, with the participation of more than 2,000 professionals from travel agencies, hotel operators and the tourism industry. The African Tourism Forum and Exhibition, which brings together industry specialists and investors, aims to enhance cooperation, discuss sector developments, assess investment opportunities and develop effective strategies going forward.

The African Tourism Forum, established by the GMT Fair organisation, brings together leading brands, tourism professionals and investors to explore the potential opportunities for tourism in Africa and Egypt, strengthen vital connections in the sector and provide participants with an experience rich in innovative ideas through conferences. panels and B2B meetings, and specialized courses.

Meral: “The African Tourism Forum marks an innovative beginning”

Selçuk Meral, Chairman of the Board of Directors of GMT Fuarcılık, stated: “The launch of the African Tourism Forum in Sharm El Sheikh aims to create added value for the tourism industry, professionals, investors and dynamics, paving the way for new perspectives and providing a platform for business and information exchange in the most effective way, similar to the Antalya Tourism Fair in Turkey, which has been in existence for five years.” He added: “The African Tourism Forum is expected to opens its doors annually at the end of May, following the launch on May 20 and 21 this year in Sharm El Sheikh. The African Tourism Forum will mark the beginning of this innovative initiative.”

On his part, Mr. Erkan Yıldırım, CEO and Managing Director of Rixos Hotels Egypt, said: “It is a great honor for Rixos Hotels Egypt to sponsor the African Tourism Forum, the first of its kind in Africa and Egypt. Egypt we see this opportunity as a key responsibility in shaping the future of tourism, which goes beyond providing luxury accommodations; we aim to add great value to both the tourism sectors in Egypt and Africa through collaboration, innovation and communication He added: “We are working together to create a future where tourism and travel rates rise, celebrating the beauty of each destination. From 2025, this forum will become an annual tradition, focusing on the celebrating diversity and increasing the prosperity of the tourism sector in Egypt and Africa.”

The African Tourism Forum: Shaping the tourism of tomorrow

ATF24Egypt is the first edition of the Africa Tourism Fair, which will become the largest tourism fair in Egypt and Africa, bringing movement and excitement to the sector. This event will help leading brands in the sector shape their 2024-2025 plans, focusing on key benefits of the tourism sector such as economic growth, employment and revenue generation.

A brief information about GMT Fair Organization / General management of the fair

GMT Fair, which introduced a new concept of exhibitions aimed exclusively at business meetings for tourism industry professionals, started the ATF Forums series in 2019 with the Antalya Tourism Fair. ATF started in 2019 bringing together tourism industry professionals, investors, opinion leaders, policy makers and decision makers at national and international levels with on-the-ground marketing principles, organizing individual business meetings with more than 20,000 professional participants and 2,000 travel agents with official invitations each year in October.

GMT Africa aims to showcase the tourism potential of the key African continent through the African Tourism Forum and Exhibition, the second in the ATF series.