The coquette trend is taking over swimwear this summer

If you thought the coquette aesthetic had had its day, think again, because the trend is still going strong in 2024, thanks to runway-approved coquette chokers, bow accessories, and now: coquette swimsuits. If your TikTok feed hasn’t been flooded with this cottagecore-adjacent style, the coquette aesthetic is a hyper-feminine, romantic, and nostalgic aesthetic that draws inspiration from the Victorian era and 1950s fashion. In 2024, this will manifest itself as a sweet pastel color palette with vintage-inspired gingham prints and countless (trendy) ribbon bows, lace borders and rosette applications.