SM is rolling out initiatives to celebrate Earth Day every day

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SM marked Earth Day 2024 with a series of initiatives to promote environmental responsibility and empower the next generation

In a groundbreaking partnership with the Department of Environment and Natural Resources (DENR), Nestle Philippines, Boy Scouts of the Philippines and Girl Scouts of the Philippines, SM Cares initiated the “Earth Day Every Day Project.” This innovative program empowers young people to become environmental stewards by focusing on reducing plastic waste. Students are encouraged to collect plastics within their communities and deposit them at designated collection points in SM malls nationwide.

In addition, the SM Plastic Waste Collection Program, a partnership with the non-governmental organization (NGO) Friends of Hope, aims to reduce plastic waste in landfills and oceans through proper plastic segregation.

**A FRUITFUL PARTNERSHIP.** SM Supermalls Vice President for Corporate Compliance Liza Silerio (right), Department of Environment and Natural Resources (DENR) Secretary Maria Antonia Yulo Loyzaga (center), and Nestle Philippines Senior Vice President and Head of Corporate Affairs Jose Uy III (left) during the signing ceremony of the Earth Day Every Day project partners.

Recognizing the pressing issue of electronic waste (e-waste), SM Cares has partnered with PLDT and Smart to expand the reach of its Electronic Waste Collection (EWC) program. This joint effort increases access to safe and responsible e-waste disposal solutions for Filipinos nationwide while promoting responsible consumption habits among consumers.

**MODERN WAYS TO RECYCLE.** The newly designed SM Electronic Waste Collection Drop Box, made from 8,400 pieces of used beverage cartons, will soon be available at SM Cyberzone in 85 SM Supermalls nationwide.

Internally, SM launched the #SMWasteFreeFuture program, with the aim of revolutionizing waste management practices across the company. This program emphasizes a shift in mindset towards waste reduction and responsible disposal, promoting positive behavioral changes among employees and creating a company-wide culture of sustainability.

“At SM we believe that sustainability is not only a responsibility, but also an opportunity. Through programs like this, we want to create a positive impact on the environment and inspire others to build a greener future with us,” said Liza Silerio, SM Cares Program Director for the Environment.

These initiatives underscore SM Cares’ unwavering commitment to environmental sustainability, transcending Earth Day and embodying an ongoing effort to create a more sustainable future for all.

**WASTE-FREE FUTURE**. Hans “Chico” Sy, Jr., president of SM Engineering Design and Development (SMEDD) encourages the SM community to participate in the waste management journey.

SM Prime remains steadfast in its commitment to spreading social good. This commitment extends to SM’s upcoming efforts, which will be guided by its future real estate development, with a focus on increasing positive social impact in the communities where SM operates.

Visit www.smsupermalls.com/smcares to learn more about programs building a greener future, including SM Prime’s commitment to incorporate these sustainability initiatives into its future developments. – Rappler.com

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