ERL’s “Made in California” Collection: A Local Love Affair with Americana Fashion

California has long been a muse for artists and designers alike, its ethos distilled into various forms of creative expression. Eli Russell Linnetz, the visionary behind the fashion label ERL, is no exception. His latest venture, the “Made in California” collection, not only pays homage to his Californian roots but also champions local production in an era of global manufacturing.

The “Made in California” collection is a love letter to the Golden State, crafted with an eye towards sustainability and community support. Linnetz has taken a hands-on approach, ensuring that key materials such as shearling are sourced locally—from sheep grazing near the ERL studio to utilizing local farmers’ shearling remnants. This commitment to local resources enriches the collection with a genuine Californian spirit that resonates with both eco-conscious consumers and fashion aficionados alike.

True to its name, the collection embodies the spirit of Americana. From rugged denim to cozy plaid boxer shorts, each piece reflects the relaxed yet sophisticated vibe that is quintessentially American. The apparel lineup includes an array of must-haves for the fashion-forward: flared bottoms, shin-length shorts, plaid shirts, and heavyweight zip-ups paired with matching sweatpants.

Among the standout items in the collection are the canary yellow shearling pieces. These include an oversized jacket and luxury bags, with the showstopper being the $28,000 chaps. These pieces not only highlight Linnetz’s bold aesthetic but also his ability to transform traditional fabrics into high-fashion statements.

The “Made in California” collection by ERL is a testament to Eli Russell Linnetz’s dedication to craftsmanship and his deep affection for California. It’s available for purchase online, bringing Californian luxury right to your doorstep. Check out the complete collection and immerse yourself in the art of fashion that’s proudly made in California at ERL’s official store.

With every stitch and seam, ERL’s new collection is a celebration of local artistry and the enduring allure of American style—making it a must-have for those looking to add a piece of California to their wardrobe.

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