Tim Hortons is launching a weeklong Smile Cookie campaign starting April 29, 2024

Tim Hortons is about to give the long-awaited kick-off Smile cookie campaign on April 29, running through May 5, 2024. During this week-long charity initiative, 100 percent of proceeds from every Smile Cookie sold will be generously donated to local charities and community groups across the country.

Axel Schwan, president of Tim Hortons, expressed excitement about the return of the campaign and highlighted its profound impact on communities. “Our annual Smile Cookie campaign is a beloved and cherished tradition for Tim Hortons restaurant owners, team members and guests because of the amazing impact we can make together – while enjoying delicious cookies,” said Schwan.

Last year, the Smile Cookie campaign broke records by raising an impressive $19.7 million. Building on this success, Tim Hortons plans to once again gather guests to support more than 600 carefully selected charities and community groups. These organizations, ranging from local hospitals to food banks and schools, play a critical role in improving community well-being.

Originally launched in 1996 by local Tim Hortons restaurant owners in Hamilton, the Smile Cookie campaign initially raised money for the Hamilton Children’s Hospital. Since its inception, the initiative has grown significantly, raising a total of more than $111 million for various charities in Canada and the United States.

Guests who would like to support their local charities can do so by purchasing Smile Cookies or choosing one of four adorable Smile Cookie personality pins: Loopy, Bugsy, Starry and Squirmy. Whether they visit a Tim Hortons location, order through the mobile app for delivery or place bulk orders using the form provided, customers have multiple options to participate in the campaign.

For those interested in learning more about the local charities and community groups that benefit from Tim Hortons’ annual Smile Cookie campaign, a comprehensive list is available at timhortons.ca/smile-cookie. With every cookie purchase, guests not only enjoy a sweet treat, but also contribute to the betterment of their community.

Image via Tim Hortons