Portuguese travelers are increasingly exploring South Africa

Over the past decade, leading up to the global pandemic lockdowns, Spain has become a favorite destination for international tourists. Spain’s National Institute of Statistics (INE) reported that the number of international tourists in the country reached almost 84 million in 2019, consolidating the country’s position among the most visited countries in the world. With a recovery seen in late 2021 and 2022, the Spanish tourism sector is once again on the rise.

Spain, the land of flamenco, tapas and a warm Mediterranean personality, attracts a large audience from all over the world and the following factors contribute significantly to this trend:

• Enviable climate – Sun-drenched beaches and an average of 3,000 hours of sunshine per year offer irresistible charm.
• Rich heritage – From the architectural masterpiece Alhambra and the Sagrada Família to centuries-old traditions, Spanish culture is a magnet for history buffs and adventure seekers alike.
• Delicious gastronomy – The culinary scene, with its electric mix of flavors, keeps foodies coming back.
• Government Programs – The government’s strategic initiatives, including infrastructure development, improving visitor experiences and targeted marketing campaigns, have further fueled global fascination.

The warmth of the country, combined with its rich cultural offerings, continues to captivate the hearts of visitors. A magnetic and popular destination for travelers around the world.

Connection with South Africa

While Spain is perhaps the biggest powerhouse of international tourism, South Africa has become the favorite getaway for the Portuguese. With shared stories dating back to colonial times and the appeal of sun-drenched beaches, wildlife-rich national parks and world-class wineries, South Africa presents itself as a tempting proposition.

A report published by The Portuguese news revealed that South Africa welcomed more than 29,000 Portuguese visitors in 2019. These numbers decreased in 2020 and 2021, but increased in 2023.

Portuguese explorers emphasize the versatility in travel preferences and expand their horizons to South Africa, for the following reasons:

• Favorable exchange rate – The economic situation in Portugal favors favorable exchange rates in South Africa, resulting in greater purchasing power for Portuguese tourists.
• Common historical ties – The remnants of Portuguese influence in South Africa cultivate a sense of familiarity, making the country more hospitable.
• Adventure and wildlife – South Africa’s rich biodiversity offers attractive opportunities for the more adventurous Portuguese explorers. The most popular destinations are Cape Town and the Kruger Park.

South Africa offers an accessible and exciting experience for Portuguese travelers, with charm rooted in shared history and natural wealth, creating a unique allure.

Diverse destinations with similarities

Despite their differences, Spain and South Africa are seeing an increase in tourism due to global citizens’ insatiable appetite for unique travel experiences. Each country showcases its natural and cultural heritage, attracting visitors with a mix of traditional charm and modern amenities.

These trends represent diverse tastes, economic influences, and cultural attractions of world travelers. Each country has a unique appeal to different travelers, and time and trends continue to shape the landscape of international tourism.

For more information about this study, please visit: https://internationaldriversassociation.com/