Puyuan Fashion Resort 2024: a grand unveiling of global trends and local heritage

TONGXIANG, China, April 28, 2024 /PRNewswire/ — On April 24, 2024Puyuan Fashion Week debuted at Puyuan Fashion Resort. Building on the core concept of “Knitting is fashion”, the theme “Weaving a Wise Future” was proposed. Combining the beauty of fashion knitwear with the idyllic charm of Jiangnan’s water towns, the event capitalizes on the rich heritage of the local knitting industry, seamlessly blending traditional culture with contemporary fashion trends. The aim is to highlight the symbiotic relationship between the fashion industry and resort tourism, accelerate the internationalization of Puyuan’s fashion industry, promote the transformation of the local knitting industry center and promote the growth of young designers to cherish.

On its opening day, Puyuan Fashion Week attracted countless famous artists, fashion supermodels and trendsetters, adding vibrant colors to Jiangnan’s age-old charm. It started with an exclusive VIP trunk show headlined by the iconic Chinese designer Vera Wang. Her prestigious label, VERA WANG HAUTEunveiled the Spring/Summer 2024 capsule collection, showcasing its signature avant-garde aesthetic to a rapt audience.

The festive opening continued with a presentation of the luxury brand THE ATELIER, under the creative direction and design guidance of world-renowned Chinese designer Professor Jimmy Choo. THE ATELIER’s design philosophy, which advocates the collision and fusion of diverse ideas, cultures and aesthetics, was a perfect fit for the resort’s unique atmosphere. The showcase brilliantly captured the pulse of global fashion trends.

The grand finale of Puyuan Fashion Week will feature an extraordinary presentation by La Mofiel, a luxury fashion brand commemorating ten years of top craftsmanship. The final show breaks with conventional catwalk formats and will uniquely position models on rowboats amid the resort’s charming backdrop. The avant-garde fusion of fashion and the area’s picturesque waterways promises to be a highlight and provides a spectacular end to the festivities.

Moreover, from April 24 to 28Puyuan Fashion Week features four designer brand debuts and six local brand showcases under the guise of scenic music street shows. Capitalizing on Puyuan’s natural appeal and collaborating with local fashion brands, the entire area will be transformed into an immersive, experiential show arena.

Since its inception, Puyuan Fashion Resort has become the setting for numerous crossover events, including Puyuan Fashion Week, the Douyin Creator Conference and the Zhizu GQ Men of the Year Ceremony. These events connect fashion trends with the city’s lifestyle. By hosting these events, the city has seamlessly combined leisure and stylish living, developing a new model that combines ‘cultural tourism and local industries’.