Attracting fan-owners and TikTokers key to Irish racing’s growth

Sport

The commercial head of Horse Racing Ireland said the sport is thriving here across all levels

Not all sports bodies can encourage the average punter to take a stake directly in the sport they love, but Horse Racing Ireland sees the growth of fan-owners as a way to grow interest.

Paul Dermody, chief executive of HRI Racecourses, and director of commercial and marketing, said syndicates or racing clubs is where the organization sees more growth potential.

“I’m absolutely convinced of it. Other markets, like Australia, are seeing huge growth in syndicates…