GEKA’s innovative PCR-PP material selected as a finalist at IT Awards MakeUp in Paris 2024

PRESS RELEASE

April 2024
GEKA IS A FINALSIT AT THE IT AWARDS MAKEUP IN PARIS 2024

April 25, 2024, Bechhofen, Germany.

GEKA’s innovative PCR-PP material selected as a finalist on
IT Awards MakeUp in Paris 2024.

A panel of industry experts selected GEKA, the medmix beauty brand, as one of the ten
finalists in the packaging category of this year’s MakeUp in Paris Innovation & Trends (IT).
Awards. The nomination recognizes the company’s first-ever development
formulation compliant post-consumer recycled polypropylene (PCR-PP) material for
primary cosmetic packaging.

Visitors to MakeUp in Paris can discover the benefits of the PCR-PP material, as well as GEKA’s other beauty solutions, at the Carrousel du Louvre from May 29 to 30, at stand J20. The material will also be on display in the show’s IT room, where it will be judged by a leading jury of industry experts.

The innovative material, developed in close collaboration with GEKA’s long-standing partner WIS-Kunststoffe, was nominated for its ability to not only match the performance of new materials in terms of color clarity and durability, but also reduce CO2 emissions by 75% compared to with traditional materials. It has been tested to several stringent international standards aimed at both the cosmetics and food manufacturing sectors, making it suitable for direct contact with formulations such as those in bottles and sticks.

Because it behaves identically to virgin material, manufacturers do not need to adjust the tooling or processing equipment. This makes it a zero-investment solution for brands looking to take a significant step towards sustainable packaging.

“We are very pleased that our new PCR-PP material has reached the finalist stage of this prestigious event,” says Stefanie Gunz, Head of Global Marketing at GEKA. “This innovation reflects our commitment to combining top performance with environmental stewardship. By choosing this material, brands can proudly demonstrate their commitment to sustainability without compromising on quality or design.”

MakeUp in Paris 2024 brings together the most innovative and successful skincare and makeup brands in the heart of the city. The aim is to highlight the latest trends and promote unique collaborations in the beauty industry.

“It is an honor to see our efforts in sustainable packaging innovation recognized on such a prestigious platform,” said Stefanie Gunz, Head of Global Marketing at GEKA. “This nomination is not just a win for GEKA, but a win for the future of sustainable beauty solutions worldwide.”