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Tourism Seychelles Chief on sustainability, culture and more

A portrait of Ms. Bernadette Willemin, Director General of Marketing, Tourism Seychelles

A portrait of Ms. Bernadette Willemin, Director General of Marketing, Tourism Seychelles

At SATTE 2024, the renowned South Asia Trade Travel Exhibition in Greater Noida, Outlook Traveler spoke to global tourism leaders including Bernadette Willemin, Director General of Destination Marketing at Tourism Seychelles, of Seychelles. Celebrating its 31st edition, the event attracted tourism and trade delegates from around the world, with a focus on ‘inclusive and sustainable tourism’. Willemin shared insights into Seychelles’ unique blend of culture, tradition and innovative tourism strategies to enhance visitor experiences while promoting environmental sustainability. Her discussions highlighted that Seychelles remains a top destination committed to preserving its pristine natural beauty and promoting a tourism model that supports both local communities and the environment. Watch the conversation that took place about the different aspects of tourism in the Seychelles.

A look at the lush oasis just off the shores of Mahé, Moyenne Island

What unusual destinations and lesser-known attractions should tourists visit in the Seychelles?

The Seychelles are home to many hidden gems waiting to be discovered by adventurous travelers. Each island in the Seychelles has unique treasures, making it a beautiful destination. Moyenne Island, for example, is a lush oasis just off the shores of Mahé. It is the smallest national park in the world and is managed by the Seychelles National Parks Authority. Guests can enjoy a local barbecue brunch at Jolly Rogers while enjoying the lively rhythms of Creole beats. This experience immerses you in the essence of island life. Additionally, Long Island, which is located near Round Island, offers a rare opportunity to swim or even hike between the two islands. If you’re looking for remote coastlines, Anse Cocos on La Digue is the place for you. It is only accessible via a scenic walk through the island’s lush vegetation.

The Seychelles have become a special place to enjoy among travelers. What are the reasons that contributed to this?

The Seychelles is an ideal holiday destination that has everything you could wish for, from cobalt blue skies, blue water and lush greenery to an air of exclusivity that is lacking in most busy destinations. The Seychelles caters to a broad spectrum of travelers and offers a wide range of accommodations to choose from. You’ll find budget-friendly self-catering apartments and lavish retreats on remote islands, each offering a rejuvenating escape complete with culinary delights, indulgent spa offerings and impeccable service.

What has been the impact on the local community and tourism industry in light of its recent popularity among travelers?

Tourism plays a crucial role in the economy of the Seychelles. It is so important that we were the first country to welcome tourists during the pandemic, while implementing strict but necessary protocols. Tourism helps sustain our economy and promotes cultural exchange, allowing locals to showcase our vibrant heritage and offer warm hospitality to visitors. We actively support locally produced products, strengthen community resilience and promote a connection between tourism and local livelihoods.

An aerial view of a beautiful beach in the Seychelles

Please tell us about the initiatives to promote healthy and responsible tourism in your country.

The Seychelles has been committed to environmental stewardship since long before sustainable and responsible tourism became a buzzword. We take enormous pride in preserving our pristine environment, with a particular emphasis on protecting marine ecosystems. Since 2014, Seychelles has been at the forefront of pioneering the concept of the blue economy, emphasizing sustainable development and future prosperity. This model prioritizes economic diversification, local employment, investment opportunities, food security and the conservation of the marine and coastal environment.

The archipelago has implemented initiatives such as the BIOPAMA-funded project to implement biosecurity measures aimed at protecting endemic flora and fauna, especially on Aldabra. Collaboration with esteemed institutions such as the University of Oxford underlines Seychelles’ commitment to environmental conservation. For example, the pre-pandemic collaboration on the Aldabra Clean-Up Project is an example of efforts to reduce man-made waste, including plastic litter, that threatens marine life and ecosystems.

Through these multifaceted activities, Seychelles seeks to position itself as an environmentally conscious destination that prioritizes sustainability while offering enriching tourism experiences.

What is the most unique aspect of tourism that makes your Seychelles so special to travelers?

The Seychelles is known for its breathtaking natural beauty and the opportunity it offers travelers to explore several islands and experience varied landscapes, flora and fauna. Unlike other island destinations where guests are confined to their hotels, in the Seychelles you can move freely and discover the richness of its culture and landscapes at every stop.

Creole Festival, Seychelles

Can you tell us about any unique festivals or events that attract Indian tourists to your country and how they contribute to the local economy and cultural exchange?

The Creole Festival, also known as Festival Kreol, takes place in October and offers Indian travelers a great opportunity to experience and embrace the Creole way of life. This lively event is filled with delicious food that reflects the multicultural influences of Seychelles gastronomy. Visitors can enjoy energetic performances featuring traditional Sega and Moutya dances to upbeat Creole rhythms. In addition to being a fun event, the festival also contributes to the local economy by attracting visitors from all over the world and promoting cultural exchange. This makes the Seychelles even richer in experiences and connections.