Ted Baker’s European business is in limbo: 149 jobs are at stake

The companies that operate the Ted Baker brand in the Netherlands, Belgium and Spain are reportedly teetering on the brink of administration.

Drapers first reported that 149 jobs are at risk of redundancy, but it is understood the process will depend on the individual system in each country.

Five stores are at risk, including two in the Netherlands, two in Belgium and one in Spain, as well as seven concessions in the Netherlands and fifteen concessions in Spain.

Employees affected by the closures were informed yesterday.

Ted Baker’s parent company Authentic Brands Group did not comment.

No Ordinary Designer Label (NODL), which trades under the Ted Baker brand, first submitted an intention to appoint financial consultancy Teneo to lead the process of its UK operations in March.

In Britain, Teneo announced earlier this month the closure of 15 Ted Baker stores and 245 job losses.

Teneo said all closing stores were loss-making and had “no prospect of returning to profitability, even with a material rent reduction”.

The closed Ted Baker stores include Birmingham Bullring, Bristol, Bromley, Cambridge, Exeter, Leeds, Liverpool One, London Bridge, Milton Keynes, Nottingham and Oxford.