Desi Tech brand Boult plans to go global and launch devices in the US and UK soon

Co-founder of Boult Varun Gupta (L).

The domestic wearable brand Boult is expanding its product portfolio by launching new soundbars in India. Ahead of the launch, the company’s co-founder Varun Gupta spoke exclusively to Times Now Tech and discussed key topics including Boult’s global expansion plans, the company’s performance in the Indian market so far and the motivation behind the launch of the first soundbars. and the company’s after-sales support.

Boult’s global plans

When asked if the company has plans to enter the global market in the near future, Gupta said, “Absolutely! Our brand aims to go global from the start, starting with manufacturing products in India but for the world. We focus on just a few categories, such as wireless products, neckbands, smartwatches, and soon, home audio. Unlike some competitors who offer many products, we believe in quality over quantity.”

“We do all our research and development in-house to ensure top-notch products. Our plan is to expand globally, starting with markets like the US, UK and Nepal, and later to the EU, Australia and Africa,” added Gupta to.

Boult’s success mantra

Discussing the company’s success mantra in India so far, the Boult co-founder explained that as a brand, they have relied on a few key pillars. He said India is a value-conscious market where customers look for premium quality products at affordable prices.

“Boult takes pride in the fact that, along with its Indian competitors, it has captured around 80 percent of the Indian market, while less than 20 percent is occupied by international brands. This was the opposite scenario when we launched in 2017,” Varun pointed out . .

He also highlighted several reasons contributing to this shift. First of all, affordability. Second: focus. “Many global brands overlook India or, unlike us, are diversified across multiple categories. This allows us to tailor products specifically for the Indian market. We understand the preferences of Indian consumers, whether it is giving of prioritizing sound quality in audio products or fashion in smartwatches,” said Gupta.

“With more than 2 million reviews for our four-star products, we are one of the few companies in the country with a fully in-house product design team, including industrial product designers and R&D experts,” the co-founder added.

Reason behind the company’s first soundbars

Sharing the reason behind the launch of the company’s first soundbars, Gupta revealed that India would purchase around 32 million soundbars in 2023. Moreover, people in India are expected to buy around 50 million soundbars for the current year, 2024-25.

“As a country we will use 50 million soundbars. It’s a huge market that we can address or ignore. So it is too difficult for us to ignore and not claim our place,” he added.

Who will be the target group for this Soundbar category?

“Our target group consists of everyone who loves music or has a TV at home. Even if they don’t have a TV, they might want to connect their laptop or smartphone wirelessly for a party atmosphere at home. We are mainly targeting music lovers who can afford to spend between Rs 5,000 and Rs 10,000 on a soundbar,” he said.

“We are really confident that we have created a fantastic product. It took a little longer because we design everything ourselves, which takes time. We are offering our soundbars at Rs 5,000 for a 120 watt one, including subwoofer. Moreover, we charge we have a special launch price of Rs 6,000 for a 180 watt soundbar with a woofer so we think the prices are very good,” added Gupta.

Boult after-sales services

Speaking to Times Now Tech, Gupta said that customer experience and after-sales service are currently the top priority for the company. Boult always focuses on the belief that if “we sell a great product and provide excellent after-sales service, the product itself will become our branding and hero, and this will require minimal additional effort,” he emphasized.

The Boult co-founder said that they offer a one-year warranty on their products. If you buy through an ecommerce platform, you typically have a 7, 15, or 30 day return period depending on the product and platform policies. Within the warranty year, they have a no-questions-asked return policy. They have more than 200 service centers in every state, covering more than 90 percent of the country’s zip codes.

“Customers can visit these centers, call, email, chat or connect via social media for support. If reaching a service center is difficult, customers can send the product for repair or replacement,” said Gupta.