Miu Miu, Prada and Loewe top the list

Miuccia Prada, the chief designer of Prada and the founder of its subsidiary Miu Miu, is currently ruling the fashion scene. The Lyst Index, a quarterly ranking of the fashion industry’s most popular brands and products, has released its Q1 2024 overview. Miu Miu tops the list, followed by Prada in second place.

It’s clearly her world and we’re just living in it!

Earlier in Q4 2023, Prada took the top spot in Q4 2023, followed by Miu Miu and Loewe in second and third place respectively. This time too, Loewe retains third place.

On the other hand, Lyst Index’s Year in Fashion 2023 had named Miu Miu the most popular brand of the year, while Loewe’s monogram was hailed as the most sought-after luxury motif. So it is very clear that these three fashion labels do not leave anyone on the throne and are constantly shuffling with each other.

For the uninitiated, Lyst is a fashion technology company that evaluates luxury brands every quarter based on the behavior of its customers. This includes analyzing searches both on and off the platform, product views and sales data.

So if you’re curious about everything about today’s hottest brands, we’ve saved you the trouble of data crunching and simplified the findings of the Lyst Index’s Q1 2024 report.

All the highlights of the Lyst Index Q1 2024

During the first quarter of 2024, Miu Miu experienced an 8 percent increase in online searches at the beginning of the year, along with a notable 57 percent year-over-year growth thanks to its runway show at Paris Fashion Week and sneaker collaboration with Nieuwe balance. Additionally, three Miu Miu accessories have also made it onto the Lyst Index’s ‘Hottest Products List’.

Loewe and Bottega Veneta retained their positions in third and fourth place respectively. Meanwhile, Saint Laurent made its debut in the top five, thanks to their surprise show at Paris Fashion Week, which increased searches by 10% in the first quarter.

Surprisingly, Balenciaga climbed four spots to secure eighth position and Valentino took ninth spot after announcing Alessandro Michele as the new creative director.

Speaking about the Q1 2024 rankings, Katy Lubin, Lyst’s vice president of brand, said in a statement: “Strong storytelling and cultural relevance distinguish the Prada and Miu Miu brands. Prada fans appreciate that they are buying a formula that has been perfected over many years. Thanks to Prada, there is credibility and intelligence in the brand that transcends the creative director turnover we see across the industry. This confirms the investment in a Prada hero product.”

Lyst Index’s Most Popular Brands for Q1 2024

1. Miu Miu
2. Prada
3. Loewe
4. Bottega Veneta
5. Saint Laurent
6. Moncler
7. Versace
8. Balenciaga
9. Valentino
10. Jacques
11. Gucci
12. Burberry
13. Foams
14. Louis Vuitton
15. New balance
16. The row
17. Diesel
18. Dolce Gabbana
19. Alaïa
20. J. W. Anderson

The most popular fashion products of Q1 2024

1. Miu Miu x New Balance 530 Sl Sneakers
2. Khaite small Julius panel earrings
3. Miu Miu swim briefs
4. Ballerinas from Alaïa Strass
5. Carhartt Detroit jacket
6. Balenciaga Rodeo bag
7. Miu Miu polo shirt
8. Rick Owens Prong Down Dress
9. Area jeans
10. Saint Laurent sunglasses

(Hero and feature image credit: Instagram/Prada and Loewe)