New feature shows that CO2 emissions are reduced by conducting digital transactions

GCash, the Philippines’ leading financial app and largest cashless ecosystem, announced its latest update, Green Transaction Alerts, which allows users to see the grams of carbon emissions they have reduced by sending digital money and making bank transfers.

GCash’s latest feature is the latest innovation that underlines the fintech giant’s commitment to sustainability. In 2019, GCash commissioned the China Beijing Environmental Exchange to calculate the carbon emissions from manual transactions converted to digital transactions. The Green Transaction Alerts use the same calculations and statistics, allowing users to see the reduction in CO2 emissions by transacting digitally. The reduction in CO2 emissions is achieved when users refrain from consuming paper and plastic or from using electricity and transportation when performing their manual transactions.

“Sustainability is embedded in the way GCash does business, and we have provided ways for our users to see how their actions on the app also contribute to environmentally friendly actions that ultimately protect our planet and contribute to a greener future,” said CJ Alegre, head of sustainability at GCash.

The Green Transaction Alerts complement GCash’s other in-app sustainability features, including the award-winning GForest, which allows users to contribute to reforestation efforts through gamification. As of 2024, a total of 2.7 million trees have been planted by GCash, as a result of users’ digital transactions.

“We continue to look for ways to become an even more sustainable company, and more importantly, to provide opportunities for Filipinos to take action for the planet – and this is just the beginning as these alerts will gradually become available in the near future be used for other transactions. months. By combining the power of technology with innovation and creativity, we hope this will become a habit for Filipinos to consciously act towards creating a positive impact with every simple digital transaction they make,” said Alegre.