Elodie Russell is the next generation of fashion talent

Meet the new vanguard of Australian creatives. These actors, writers, comedians, models, curators, bakers and social media stars are working their way to the top of their fields, ensuring the path is clear for those who follow in their footsteps. Their passion is palpable; their succession is second to none. Remember these faces: you will see many more.

Twelve years ago Elodie Russell came in Dolly Model Search, not knowing that this would be the start of a twelve-year worldwide career.

During the pandemic, she didn’t rest on her laurels as work was interrupted, instead focusing on creative direction and creating social media content for brands that suited her personal tastes.

Over the years, she has built an Instagram following of approximately 150,000 loyal fashion enthusiasts.

Elodie Russell — Elodie wears a Common Hours dress, a Swarovski bracelet, earrings and ring. *Photographer: Rob Tennent*

“I wanted to do something more hands-on,” she says of styling and photographing her own content. “Something I can see and be proud of. It’s not someone else who puts his name to it. I wanted to say, ‘That’s me. I will do that. ”

The fashion industry has seized the opportunity to collaborate with her, with labels such as Miu Miu, Prada, Isabel Marant, Burberry and Loewe tapping her for social content.

This is all part of a bigger plan.

“One day I want to create a fashion label,” she says.

“It’s a work in progress, so I’ll just keep going. I hope to stay in the industry for the rest of my life.”

Elodie is one of ELLE Australia’s ‘Bright Young Things’ featured in our March 2024 issue. Find out more about the next generation of Australian creative talent here:

Alison Izzo

After obtaining a Bachelor of Arts from the University of Melbourne (majoring in English Literature/Art History), Alison began her career in the Australian media industry over twenty years ago. Since then, she has worked in a range of media – from fashion styling for glossy women’s magazines to managing mass digital platforms, directing e-commerce websites and bringing broadcast television to the digital world. She has never been afraid to expand her activities. skills in unknown areas. With a background primarily in fashion (including time in both print and digital at DOLLY, CLEO, Popsugar Australia, Jones Magazine, Harper’s BAZAAR, ELLE and Cosmopolitan), she is currently Head of Digital Strategy and enjoys diving deep into cultural trends as much as writing about the next big “it” bag.

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