Friendship-Enhancing Fashion Campaigns: Tommy Hilfiger’s Spring 2024

Tommy Hilfiger’s Spring 2024 campaign features Kendall Jenner with five of her friends. The concept and imagery of this year’s marketing strategy aims to embrace and embody the essence of Los Angeles under its ‘endless blue sky’. The campaign captures Kendall’s genuine warmth through a lens of red, white and blue, symbolizing the brand’s classic American aesthetic.

Kendall expresses her excitement to be part of Tommy Hilfiger’s Spring 2024 campaign: “Tommy creates great classics, reimagined for today. Every year he takes timeless essentials, from the oxford shirt to the blazer and polo, and makes make them feel fresh and new. I’m so excited to be part of his journey to modernize the idea of ​​Classic American Cool in this celebration of friendship.”

The collection reinterprets the sporty spirit with updated silhouettes and refined materials of chinos, Oxford shirts and the classic trench coat.