Panasonic launches Kid Witness News in India, to promote awareness of UN Sustainable Development Goals I CSR in India

NEW DELHI (India CSR): Panasonic Life Solutions India (PLSIND), a leading diversified technology company, introduced the global Kids Witness News initiative in India. The first initiative of its kind in the country, the program aims to raise awareness of the United Nations Sustainable Development Goals among school students by upskilling youth with digital storytelling skills and creating advocates for change .

As part of the Kids Witness News (KWN) programme, Panasonic Life Solutions India has partnered with five leading schools including Lancers International School, Heritage Xperiential Learning School, Shalom Hills International School, Lotus Valley International School and Scottish High International in Delhi NCR region .

From April 25^ePanasonic will conduct KWN workshops, providing state-of-the-art Panasonic Lumix cameras and other equipment to participating students. With these tools, students are equipped to bring their thoughts about the SDGs to life, expand their understanding of the world, and make a positive impact on society. One video from India will be selected from the entries to be shown at Panasonic’s Kid Witness News Global Summit as part of a global competition planned for later this year.

Speaking about the launch of the KWN program, Pooja Garg Khan, Head of Corporate Communications and CSR at Panasonic Life Solutions India (PLSIND) said, “At Panasonic, we prioritize community engagement and work to inspire the next generation to act as agents of change. Through the KWN program, students learn video production and journalism skills, creating videos on topics themed around the United Nations Sustainable Development Goals (SDGs). The program includes workshops/training in camera operation, editing and other aspects of video production, while helping them develop critical thinking skills and giving them a voice to express their ideas regarding community and environmental issues, or social justice.”

The Kid Witness News (KWN) is a global program launched by Panasonic in 1989 to provide students with the opportunity to explore the world of digital storytelling and media production. The initiative aims to empower youth by giving them access to technology and training in video production and digital media.

The KWN has been successful in promoting creativity and media literacy among young people, providing them with valuable skills that can be useful in their future careers. The program has been implemented in several countries around the world and remains part of Panasonic’s efforts to support education and community development.