Louis Vuitton & Pharrell Drop Phygital Varsity Jacket

Pharrell Williams and Louis Vuitton continue to innovate in fashion with a limited-edition varsity jacket. This reward is one of a kind as it bridges the physical world and the digital universe, awarding a truly rich leather jacket alongside a digital NFT collectible.

Launched in June 2023, Louis Vuitton’s VIA Project initially offered a digital recreation of their iconic trunk for a cool $41,000. Now they’re releasing a new version exclusively for VIA NFT holders, with a hefty price tag of $8,450.

This is actually the second NFT collaboration between Williams and Louis Vuitton, as they teamed up last year to sell a digital Speedy bag for $9,000.