Pluckk is revolutionizing the beverage industry with preservative-free, cold-pressed juices

Pick, a pioneering digital lifestyle-oriented fresh food brand, has unveiled its latest innovation: a range of preservative-free cold-pressed juices. This new line underlines the market’s changing preference for fresh, health-conscious produce and reflects a growing demand for lifestyle choices that prioritize wellness. The current market value of packaged juices in India is ₹1100 crore, with a steady growth of 15% per annum.

With a delicious range of 10 flavours, including mango, pomegranate, pineapple and Valencia, these cold-pressed juices are made exclusively from 100% fruit and offer a guilt-free indulgence with no added sugars or concentrates. Using High Pressure Processing (HPP) technology, these juices have a shelf life of 21 days, while retaining their natural freshness and nutritional value.

Pratik Gupta, CEO of Pluckk, expressed his excitement about the launch, saying: “At Pluckk we strive to source our ingredients directly from partner farms, ensuring the highest standards of quality and hygiene. As consumers increasingly look for fresh, preservative-free juice options, we are excited to introduce this new category. Pluckk Juices embodies our brand philosophy of delivering clean label products made from the best products, and underlines our commitment to offering only the best to our customers.”

In addition to its proprietary direct-to-consumer (D2C) platform, Pluckk juices are available on various platforms including Zepto, Amazon and Swiggy, as well as prestigious retail outlets such as Nature’s Basket and Foodsquare, providing easy access to consumers across the country.

Pluckk’s innovative approach to fresh food has received widespread acclaim, with a presence in six major cities including Mumbai, Bangalore, Pune, Chennai, Hyderabad and the National Capital Region (NCR).

By prioritizing purity and quality, Pluckk continues to set new standards within the industry, offering consumers a healthier and healthier beverage option that suits their lifestyle choices. For more information about Pluckk and its range of preservative-free cold-pressed juices, visit their website at www.pluckk.com.