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Meal kit delivery services market is booming: a 14.6% recipe for growth through 2033

Meal kit delivery service market
Meal kit delivery service market

The market for meal kit delivery services is brimming with potential, poised to reach dizzying proportions $65,630.6 million in 2033. Powered by a Annual growth rate of 14.6%This presents a golden opportunity for market leaders to improve their offerings and capture a larger share of the market.

Why meal kit delivery is served hot:

  • Convenience meets home cooking: Busy consumers crave home-cooked meals, but don’t have time for grocery shopping and extensive preparation. Meal kits offer a time-saving solution while allowing consumers to enjoy the satisfaction of preparing a delicious meal.
  • More than convenience: The Rise of Convenience Options: Consumers looking for even more convenience can opt for partially prepared meals that require minimal assembly or heating. This targets a broader audience with different time constraints.
  • Diversity is the spice of life: Meal kits are no longer limited to traditional cuisines. The market offers a vibrant selection of high-quality ingredients, exotic dishes and gastronomic experiences, aimed at adventurous foodies.
  • Ecommerce: The Delivery Powerhouse: The online boom has revolutionized meal kit delivery. Easy ordering and seamless delivery via e-commerce platforms ensure a hassle-free user experience.
  • Meeting dietary needs: The rise of vegetarian and vegan diets creates significant growth opportunities. Meal kits with plant-based options offer convenience and deliciousness for health-conscious consumers.

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Become a leader in the meal kit revolution:

  • Go beyond the basics: Offer one varied range of meal packages with options for every taste and dietary preference.
  • Embrace technology: Invest in user-friendly online platforms and seamless delivery processes for optimal customer convenience.
  • Partner with local farms: Source fresh, high-quality ingredients from local producers, build a reputation for sustainability and support your community.
  • Personalize the experience: offer customizable meal options taking into account specific dietary requirements and preferences.
  • Use social media: Show the tasty appeal and convenience of your meal kits on social media platforms, connecting you with your target audience.

Consumers have access to a variety of cuisines and food preparations through meal kit delivery services. The types of foods provided by meal kits range from everyday foods to premium foods. The demand for gourmet meal packages is also increasing.

“With the rising trend of veganism and vegetarianism, vegan and vegetarian meal kits are gaining popularity. Sugar-free, gluten-free and keto-rich meal kits are also witnessing an increase in demand, creating an opportunity in the meal kit delivery services market,” says Sneha Varghese (Senior Consultant, Consumer Products & Merchandise).

Key takeaways from the Meal kit delivery service Market

  • The size of the meal kit delivery services market is estimated at $16,798.1 million in 2023.
  • Heat & Eat meal kits are the most popular offering in the meal kit delivery service. In 2023, heat and meal packages will represent 61.3% of the market share per offer type.
  • Vegetarian meal kits are experiencing enormous popularity. In 2023, vegetarian meal kits will represent 36.4% of the market share per meal type.
  • The pace of progress Japan is expected to hit the market soon. The Japanese market is predicted to grow at a CAGR of 9.7% between 2023 and 2033.
  • Rapid growth is also expected in the Netherlands France. For the forecast period of 2023 to 2033, the market is expected to grow at a CAGR of 9.2% in France.
  • The CAGR for Germany and the United Kingdom it is forecast to be 8.4% and 7.8% respectively until 2033.

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Competitive analysis of the Meal kit delivery service Market

Investing in technology to make the delivery process easier is a strategy being followed by players in the market. Renowned brands compete with small and medium players in the market. Some prominent companies in the market include

  • Blue Apron LLC
  • Hello Freshgroup
  • Sun basket
  • Relish Labs LLC
  • Gulp
  • Marle Spoon Inc.
  • Purple Carrot
  • Hungry carrot
  • Other (on request)

Recent developments in the Meal kit delivery service Market

  • In October 2023The British company Wonder Group acquired the well-known industrial player Blue Apron and entered the market for meal kit delivery services.
  • In December 2022, Gobble was acquired by Intelligent Foods. Gobble is known to provide meal kits that are ready to eat in a short time.
  • In November 2020Factor75 was acquired by market giant HelloFresh. Factor75 has made a name for itself by supplying plant-based meal packages.

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Key segments

By offer type:

By meal type:

  • Vegetarian
  • Vegan
  • Not vegetarian

Per region:

  • North America
  • Latin America
  • Europe
  • South Asia
  • East Asia
  • Oceania
  • Middle East and Africa (MEA)

About the Consumer Products division at Future Market Insights (FMI)

Expert analysis, actionable insights and strategic recommendations: Future Market Insights’ (FMI) consumer products team helps clients around the world with their unique business intelligence needs.

With a repertoire of more than 1,000 reports and more than a million data points, the team has insightfully analyzed the consumer products industry in more than 50 countries for more than a decade. The team provides end-to-end research and advisory services; Get in touch to find out how we can help.

Author

Sneha Varghese (Senior Consultant, Consumer Products & Goods) has over six years of experience in the market research and consulting industry. She has worked on more than 200 research assignments related to consumer retail goods.

Her work is primarily focused on facilitating strategic decisions, planning and managing cross-functional business activities, technology projects and driving successful implementations. She has helped create insightful, relevant analysis of food and beverage market reports and research, incorporating the research perspective of the consumer market, retailers and manufacturers. She has also been involved in several bulletins in food magazines and newspapers.

About Future Market Insights (FMI)

Future Market Insights, Inc. (ESOMAR Certified, Stevie Award Recipient and Member of the Greater New York Chamber of Commerce) provides deep insights into the driving factors driving demand in the market. FMI is the leading global provider of market information, advisory services, consultancy and events for the Packaging, Food and Beverage, Consumer, Technology, Healthcare, Industrial and Chemical markets. With a vast team of approximately 400 analysts worldwide, FMI offers global, regional and local expertise on diverse domains and industry trends in more than 110 countries.

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