Jason Wu Beauty launches on CVS

Jason Wu Beauty announced Monday that a featured line of products will launch in more than 3,000 CVS stores nationwide.

The collaboration between Jason Wu Beauty, the brainchild of fashion designer Jason Wu, and CVS’s ready-to-wear display program features a curated collection of must-have essentials.

Inspired by Wu’s years in the fashion industry and his multicultural background, Jason Wu Beauty offers a range of affordable essentials for the eyes, cheeks, lips and brows. Each product is made with skin-loving ingredients and precision to enhance every aspect of the beauty ritual.

“We created Jason Wu Beauty to inspire others and show that everyday beauty can be effortlessly chic,” said Wu. “I’m so excited to continue bringing products to customers that enhance their natural beauty and make their confidence shine. This expansion with CVS allows us to reach an even greater portion of our audience and give them the opportunity to pick up their favorite Jason Wu Beauty products more easily than ever.”

At CVS, shoppers can discover bestsellers including the Flora 9 Mini Palette in Matte Agave, the Opal Stick Highlighter, the Blush Trio Palette in Beautiful Earthling and the Kindness For Your Lips Lip Oil.

The selection is completed by the Tint It Oil It Plump It Pink Pineapple, the Hot Fluff Lipstick in Apple Pie and the Good Night Mr. Wu Lip Mask. Products retail for between $12.00 and $19.00 USD.

“Jason Wu Beauty is fashion and design meets beauty at an affordable luxury price. I personally wear products from the Jason Wu Beauty line every day. I love their effortlessness and also the fact that they are infused with skin-loving ingredients,” says Stacey Tank, CEO of parent company Bespoke Beauty Brands. “Now Jason Wu Beauty is even easier to find in more than 3,000 CVS stores across the United States.”