New offer for Oriental cultural tourism and Songstam hotels

New York, April 22, 2024 (GLOBE NEWSWIRE) — New Oriental Cultural Tourism and Songstam Hotels recently joined forces in a partnership that will pioneer tourism trails that include cultural expeditions, beautiful landscapes and educational camps for students. Launched by Yu Minhong of New Oriental and Baima Douji of Songtsam Group in October 2023, this collaboration aims to provide guests with a luxury experience at the top of the world.

The two companies share a deep love for Tibet, which stretches across the highest plateau in the world and is home to more than a thousand unique species of flora and fauna. They will share this love with their guests and students by taking them to new destinations in Linzhi and Lhasa, allowing them to explore the natural resources and cultural heritage of this beautiful empire.

These experiences will combine New Oriental’s people-centered approach to tourism with Songstam’s goal of creating a home away from home for their guests. With new routes and destinations, opportunities to learn more about local culture and luxurious service standards, this new partnership promises unforgettable encounters with the magic of Tibet.

Guests will have the chance to interact with locals amid breathtaking scenery, whether strolling through the Potala Palace while listening to stories from over a thousand years of history, or learning to paint thangkas from a Tibetan paint using natural mineral pigments at the Lhasa Painting Academy. After these and other carefully designed on-site experiences, guests can enjoy the hospitality of Songstam’s infinitely relaxing ‘home away from home’.

One of the new routes is the ‘River of Life’ tour, in Bomi, Laigu and Baiba, in which students can travel through ancient glaciers, conduct scientific experiments and gain an appreciation for the profound beauty of nature and the need to retain.

Another option is the ‘Top of the Earth’ tour, in Bomi, Laigu, Namjagbarwa and Basongtao, where students become explorers of the plateau, traveling through alpine forests and canyons while learning about the ecology of the plateau and broadening their horizons.

There’s also the ‘Guardian of Tibet’ tour, where children float over the ‘Emerald of the Plateau’ or the Basongcao River, past jungle, alpine lakes and snow-capped mountains. Students get the chance to enjoy outdoor activities such as rock climbing, glacier orienteering and rafting.

Finally, there is the “Future Diplomat/Model United Nations Youth Summit” along Basongcao Lake. Students learn about international issues from experienced faculty, address current challenges of sustainable development, and learn about the responsibilities inherent in being a global citizen. Each student will receive an official certificate from the United Nations upon completion of the program.

– ENDS –

About New Oriental Group

As a leading private education service provider in China, New Oriental provides education for life, teaching skills that give students a crucial competitive advantage in the workplace and help improve their quality of life. Our wide range of educational programs, services and products include language training, foreign and domestic exam preparation courses, educational content and software, as well as online education.

New Oriental has become the most recognized brand in Chinese private education. Based on founder Michael Yu’s groundbreaking vision, our innovative and inspiring instruction combines humorous, interactive teaching techniques with traditional Chinese educational values.

Since our founding in 1993, New Oriental has built a nationwide presence in China. As of November 30, 2023, we had a network of 83 schools, 843* learning centers, 9 bookstores and access to a nationwide network of online and offline bookstores through 241 third-party distributors and more than 31,300 teachers in 76 cities.

About Songtsam

Songtsam (“Paradise”), an award-winning luxury boutique hotel collection and Destination Management Company based in the Tibet and Yunnan provinces of China. Founded in 2000 by Mr. Baima Duoji, a former Tibetan documentary filmmaker, Songtsam is the only collection of luxury Tibetan-style retreats within the wellness space that focuses on the concept of Tibetan meditation by combining physical and spiritual healing. The 16 unique properties are found across the Tibetan Plateau and offer guests authenticity, within the context of sophisticated design, modern amenities and unobtrusive service in places of pristine natural beauty and cultural importance. Songtsam is a Virtuoso Preferred Partner. Songstam welcomes all travelers, including families with children and travelers with disabilities, and is LGBTQ+ friendly.

About Songtsam Tours

Songtsam Tours offers guests the opportunity to curate their own experiences by combining stays at its various hotels and lodges designed to explore the region’s diverse culture, rich biodiversity, incredible scenic landscapes and unique living heritage.

About the Songtsam Mission

Songtsam’s mission is to inspire their guests with the diverse ethnicities and cultures of the region and to understand how locals pursue and understand happiness, bringing Songtsam guests closer to discovering their own Shangri-La. At the same time, Songtsam is strongly committed to sustainability and preserving the essence of Tibetan culture by supporting the economic development of local communities and environmental conservation in Tibet and Yunnan. Songtsam was on the 2018, 2019 and 2022 Condé Nast Traveler Gold List.

For more information about Songtsam, visit www.songtsam.com/en/about.

• Songtsam Lodge Tacheng
• Songtsam Linka Retreat Lake Basong Tso