Ghanaian fashion collective Free The Youth recruits Kwesi Arthur for debut single ‘Who Dat Boy?’

Ghanaian fashion collective FREE THE YOUTH – who have taken the streetwear scene by storm and have been featured in it VOGUE, The FADER, And ORIGINAL – make their first foray into music and release their debut single, “WHO THAT BOY?”, now available to stream on all digital platforms via LVRN Records/The Orchard.

Produced by Quantum, the 10-person Accra-based collective has leveraged their influence within the music world by collaborating with some of the continent’s hottest talents. On “WHO DAT BOY” they enlist Kwesi Arthur for a debut single that perfectly blends afro sound with drill to deliver what will undoubtedly be the soundtrack to every ‘fit check’ video on social media.

“We made Who Dat Boy with our boy Kwesi Arthur and it’s just one of those songs that we want the youth to rage on. ”

“We made Who Dat Boy with our boy Kwesi Arthur and it’s just one of those songs that we want to get the youth raging to.”

Free the youth

The release of ‘WHO DAT BOY?’ is not just a foray into music for FREE THE YOUTH, but a continuation of their mission to empower and inspire through a unique cultural story. The collective extends their mission of ‘selling stories, selling hope’ into the music arena with a signature, off-the-wall style and unabashed confidence. While continuing to challenge the conservative norms that hinder creativity in Ghana, FREE THE YOUTH aims to liberate the youth, one step at a time.

ABOUT FREE YOUTH

FREE THE YOUTH is a community, a movement led by young creatives who are passionate about empowering all African youth to connect through art and street culture.

FREE THE YOUTH is at the forefront of the African creative and streetwear scene. Since its launch in 2015, the brand has grown and its cultural influence is firmly rooted in Africa, Europe and the US in particular. With groundbreaking designs, annual limited edition pieces and international collaborations, the brand has built a strong reputation and loyal community.

Stream FREE THE YOUTH’s new single “WHO DAT BOY?” available now via LVRN Records/The Orchard.

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