Roku Renews ‘Great American Baking Show’ and Sets 2 New Specials, Orders Holiday Edition of ‘Honest Renovations’ (EXCLUSIVE)

Roku is expanding its original food and home content with major investments in “The Great American Baking Show” and “Honest Renovations” franchises, with an early Season 3 renewal for “Baking Show” and new season specials ordered for both series.

Hosted by Casey Wilson (who took over from Ellie Kemper after the first season) and Zach Cherry in the tent made famous in ‘The Great British Bake-Off,’ ‘The Great American Baking Show’ features iconic judges Paul Hollywood and Dame Prue Leith .

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Here are the upcoming specials for “Baking Show,” including two new editions and the return of “Celebrity Holiday Special”:

“The Great American Baking Show: Celebrity Holiday Special” returns for its third edition with the delightfully entertaining holiday treat of celebrities competing for a good cause.
“The Great American Baking Show: Big Game Special” invites viewers to join favorite athletes and famous football fans in the iconic tent as they prepare special bakes for America’s biggest sporting event of the year.
In ‘The Great American Baking Show: Sweet Summer Special’, celebrities and comedians compete for the best sweets and treats of the summer.

In “Honest Renovations,” Jessica Alba and Lizzy Mathis enter the “homes of deserving families to lift them out of their ruts and purify their spaces,” according to Roku. “Through an honest look at the lives of these parents and young families, Jessica and Lizzy deliver life-changing renovations that transform not only the home, but the families as well.”

In the new holiday special “Honest Renovations: A Holiday Makeover,” Alba and Mathis meet the Pauls, a family of ten, and help them transform their home just in time for their annual holiday party.

The second seasons of both “Great American Baking Show” and “Honest Renovations” will debut on The Roku Channel later this year. According to Roku, the first seasons of both series opened as the top on-demand titles on The Roku Channel during their respective opening weekends.

Overseen by Olivia LaRoche, head of alternative originals for Roku, ‘Great American Baking Show’ and ‘Honest Renovations’ are key parts of Roku’s plan to create more original lifestyle content on the Roku Channel that appeals to audiences who already the home and food titles look at Roku licensing.

“It’s about discoverability through curation and attracting fans of a particular genre of programming to a unique destination,” said David Eilenberg, head of content at Roku Media. Variety. “It just makes each individual show much more discoverable.”

Eilenberg says the decision to invest in seasonal specials of “Great American Baking Show” and “Honest Renovations,” rather than just new seasons of the respective main series, stems from Roku’s desire to feed viewers year-round with food content and to keep them. stream more consistently on the service.

“I think once people fall in love with a franchise, they want to have a dialogue with it, they want it to feel current and they want to have touch points, not just once a year or once every 18 months, but all year round. Through. ,” said Eilenberg. “’Great American Baking Show’ and ‘Honest Renovations’ lend themselves to both specials and full series and that’s why we’re leaning on that programming model with both franchises.”

“Great American Baking Show” comes from Love Productions with Richard McKerrow, Letty Kavanagh, Kieran Smith, Jeremy Finn and Adam Cooper serving as executive producers.

“What’s sweeter than more of ‘The Great American Baking Show’? We can’t wait to return to the iconic tent to meet the next class of bakers and put your favorite celebrities and athletes to the test,” said Cherry and Wilson. “Hosting ‘The Great American Baking Show’ has been so much fun. We can’t wait to show viewers what we’re baking for season three and these brand new specials, only on The Roku Channel.”

“Honest Renovations” and the upcoming “Holiday Makeover” special are executive produced by Alba, Mathis, Dunia McNeily, Oly Obst, Lucilla D’Agostino, Jordana Starr, Michael Matsumoto and Andrea Richter. The franchise is produced by 3 Arts Entertainment, MGM, Summit House Entertainment and Rahmath Productions.

“Over the past two seasons, we have had the honor of meeting so many special families who welcomed us into their homes and trusted us to transform their spaces,” said Alba and Mathis. “The holidays are our favorite time of year, when lasting memories are made among family and friends, so we couldn’t be more excited to spread some of that cheer in our upcoming special, ‘Honest Renovations: A Holiday Makeover.’”

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