Baozun publishes sustainability report 2023

Baozun Inc. (Nasdaq: BZUN and HKEX: 9991) (“Baozun”, the “Company” or the “Group”), a leading e-commerce solutions provider and digital commerce enabler in Chinatoday announced the release of its 2023 Annual Sustainability Report (the “Sustainability Report”), showcasing the Company’s performance and efforts in environmental sustainability, social responsibility and corporate governance.

The Founder, Chairman and CEO of Baozun, Mr. Vincent Qiu, commented: “Sustainability is integrated into our core business and we are actively working with all stakeholders to shape a green and sustainable future for commerce. Driven by our vision ‘Technology enables future success’, we work closely with stakeholders, led by the Board of Directors and the Sustainability Committee, to map meaningful pathways to sustainable development. At Baozun, sustainability is central to our activities. We prioritize improving energy efficiency and minimizing waste in our storage and logistics parks. In addition, we actively promote sustainable lifestyles among our employees, brand partners, consumers and other stakeholders, thereby fostering a green e-commerce ecosystem.”

Key ESG achievements in 2023:

• We have expanded our carbon neutrality efforts by establishing the Tuopu Carbon Neutral Park. Guided by the ‘3R (Reduction, Replacement, Removal)’ carbon reduction concept, both carbon neutral parks have achieved PAS 2060 carbon neutrality certification.
• We reduced greenhouse gas emissions in Scope 1 and Scope 2 by 28% from 2021 and engaged 40% of core suppliers to undertake carbon reduction projects.
• We have put forward environmental targets including energy and water efficiency, packaging reduction and waste reduction, building on our existing carbon neutrality targets.
• We have offered extensive social benefits and career opportunities for our employees. In 2023, our Baozun Capacity Development Center doubled its training reach, holding 122 combined online and in-person sessions, involving 38,242 participants.
• We have expanded our university partnerships by signing agreements with Shandong Vocational and Technical University of International Studies and Jiangxi University of Technology. These collaborations, in addition to the establishment of the Baozun-Nantong Open University E-Commerce Industry College in 2021, aim to nurture talent in the e-commerce sector and provide students with quality vocational education and promising career opportunities.
• We have launched the 2.0 version of our big data product, BBI, ensuring accurate, real-time and sophisticated data analysis. By means of December 31, 2023we had filed 75 patents and copyrights for 321 software programs.
• We have achieved ISO 27001 Information Security Management Systems and ISO 27701 Privacy Information Management System certification, indicating our compliance with international privacy standards. In addition, we expanded cybersecurity coverage, with six major systems and fifteen subsystems passing national assessment agency certification audits.
• We have established a comprehensive ESG management system, with our Sustainability Committee playing a key role in formulating and implementing ESG initiatives, ensuring effective risk management and internal control systems.

For Baozun’s full 2023 Annual Sustainability Report, please visit: https://ir.baozun.com/ESG-Report.

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