TikTok Shop launches new category ‘Preowned Luxury’


TikTok has partnered with five luxury retailers to launch the ‘Preowned Luxury’ category on its app.

In a release, TikTok said the new offering will allow beloved fashion brands to reach a whole new audience.

The category is being launched in partnership with five of the biggest names in the industry, including Luxe Collective, Sellier Knightsbridge, Sign of the Times, Hardley Ever Worn It and Break Archive. TikTok said they were all successful on the platform before.

Jan Wilk, head of operations at TikTok Shop UK, said: “This announcement is an exciting first step into the world of second-hand fashion for TikTok Shop.

“TikTok Shop is already a leader when it comes to discovery-based commerce and with a vibrant fashion community thriving on TikTok, this presents a unique opportunity for retailers to reach new audiences and customers with an inspiring and accessible way to embrace luxury fashion .”

The new category is part of TikTok Shop UK’s growing range of products that people can buy directly on the platform. Recent launches include ‘Fresh flowers and living plants’, ‘Parenting’ and ‘Wellness’.