The Great British Bake Off’s Paul Hollywood flew through the air as he transformed for a new job

Paul Hollywood has left the Great British Bake Off tent for the great outdoors in his latest role. The celebrity chef was spotted filming in London and looked worlds away from his role in the Channel 4 show.

Paul, 58, a judge on Bake Off with Prue Leith, transformed into a Marvel-inspired superhero on set in the capital while filming a commercial for Compare The Market. He was seen wearing a full red and blue costume, complete with plastic body armor and a cape. He was seen being hoisted into the air as he took part in a number of daring stunts for the company’s new adverts.

Paul Hollywood turned into a superhero for his new role(Image: Dean / Click News & Media /
The Bake Off star will appear in a new Compare The Market advert(Image: Dean / Click News & Media /

At one point he dangled from a rope in front of a building, while at another point Paul performed a number of different moves, raising his legs and arms in the air. In another scene, the Bake Off favorite ran through a cloud of smoke.

Paul seemed to be having a great time on set, smiling and joking with crew members. He joins a host of celebrities who have starred in adverts for Compare The Market, alongside the company’s iconic meerkats.

Film actors such as Arnold Schwarzenegger, Nicole Kidman and Macaulay Culkin are among those who have previously starred in the ads. Paul will appear in the new advert with Compare The Market’s meerkat mascot Aleksandr.

You could see Paul being lifted into the air for a scene (Image: Dean / Click News & Media /
He appeared to be wearing a Marvel-style superhero costume (Image: Dean / Click News & Media /

He has reportedly landed a six-figure deal to become the face of Compare The Market. Paul will appear in the company’s campaign, which will use his surname as a joke to promote their 2-4-1 cinema ticket offer.

A TV insider told The Sun: “This is especially surprising given that the Bake-off judge very rarely lends his name to anything or takes part in campaigns. But the meerkat ads were popular and he thought the way they were going to use him was funny and clever.

“And Paul is an international star worthy of an international campaign because Bake Off has made him a famous face around the world.”