Los Angeles Tourism celebrates 25 years of partnership with UK & Ireland Travel Trade

Los Angeles Tourism has celebrated 25 years of working with the British and Irish travel industry, marking the silver anniversary of its formal presence in Europe with the opening of their London office in 1999.

Francine Sheridan, Regional Vice President Europe and ME, joined the Los Angeles Tourism team 25 years ago to launch the London office. As well as supporting the Great Britain and Ireland travel trade, media and industry partners, the team’s remit spans across Europe and the Middle East.

“I am proud of everything we have achieved over the last 25 years: growing visitor numbers, length of stay and direct air services from Great Britain and Ireland to Los Angeles. On behalf of the team, I would like to thank all our travel, media and industry partners for their continued support. Without them we really couldn’t do it,” said Francine Sheridan, Regional Vice President Europe and ME.

The London-based team includes Hayley French, Travel Trade Director; Lisa Preece, European Communications Manager; and Nadine Agius, Administration & Marketing Coordinator, who joined this month, demonstrating Los Angeles Tourism’s continued support of the UK and Irish markets.

Kathy Smits, Senior Vice President, Global Tourism Development at Los Angeles Tourism said: “Congratulations to the London office on their 25th anniversarye birthday. Los Angeles Tourism has consistently supported our international markets, choosing to hire in-house teams in our key markets, and the local expertise of our regional offices greatly benefits our strategic planning.”

Next month, Los Angeles will host more than 100 travel industry professionals and 50 media outlets from Great Britain and Ireland at US Travel’s IPW.

LA Tourism said: “LA has seen endless innovation in recent years and has coined the name ‘LA 2.0’. With so much development, from multiple new hotel openings to suit every budget, to a thriving culinary scene with 25 Michelin star restaurants, it’s almost as if customers haven’t been there in recent years. ”