Incipio unveils F&B plans for Olympia development

By means of James Bayley

Published: April 22, 2024

Incipio Group, known for The Libertine, The Prince and Pergola on the Wharf, has unveiled plans to introduce an increased food and drink (F&B) offering at its new Olympia development in west London. The venue, famous for hosting trade shows such as the London Wine Fair, will soon be showcasing a range of premium food and drink experiences.

The £1.3bn, 14-hectare Olympia project, led by Yoo Capital and Deutsche Finance International, will open in summer 2025. Led by Heatherwick Studio and SPPARC, the project aims to make Olympia a “world-renowned center of culture and entertainment”.

Once completed, the revitalized Olympia will boast a wide range of facilities, including two globally renowned hotels, an F&B scene, offices, a new AEG music arena and a performing arts and theater school, with an estimated attendance of more than 10 million per year. year.

Incipio Group will occupy 39,000 square meters in the project and introduce several distinctive concepts ranging from casual ‘grab and go’ offerings to premium food and beverage experiences.

Incipio’s CEO Ed Devenport said: “Olympia is without a doubt the most exciting opportunity we have come across as a group; its rich history, tradition, cultural and creative significance make it a standout destination in Britain. It gives us an unparalleled canvas to curate experiences that are not just about food and drink, but also about creating memories. We understand the legacy of this iconic landmark and see it as an opportunity to combine its rich and fascinating past with the vibrancy of its future. Incipio Group is excited to introduce several diverse and exciting concepts. We want every visitor to find a story that resonates with them, making their visit to Olympia not just a trip, but an unforgettable experience.”

Lloyd Lee, managing partner at Yoo Capital, added: “Working with Incipio Group is not just about partnering with a renowned brand; it’s about connecting with visionaries in the hospitality sector. Ed and his team at Incipio have consistently demonstrated an unparalleled ability to bring spaces to life and create unique experiences for their guests. Their reputation, combined with their innate flair for curating impressive spaces, underlines why they are a valued partner for Olympia. We are confident that Incipio’s involvement will not only take the development’s food and beverage landscape to the next level, but also ensure that Olympia is regarded worldwide as a spectacular cultural destination.”

While specific details about each dining concept are not being made public, visitors can anticipate a “diverse mix of cuisines, offerings and experiences.”