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A shared vision of nature

The world’s leading travel and tourism players have published a groundbreaking joint report outlining their joint plan to help stop and reverse biodiversity loss.

Launched on Earth Day 2024, “Nature-positive travel and tourism in action” is the establishment of the high-level ‘Nature Positive Tourism Partnership’, consisting of the World Travel & Tourism Council (WTTC), the World Tourism Organization (UN Tourism) and the Sustainable Hospitality Alliance (the Alliance).

— Source: UN Tourism— Source: UN Tourism
— Source: UN Tourism

Developed in collaboration with specialist consultancy ANIMONDIAL, the report represents the industry’s pledge to support the implementation of the Kunming-Montreal Global Biodiversity Framework (GBF), the UN Biodiversity Plan.

It presents more than 30 case studies of inspiring and progressive actions from around the world involving large and small businesses, national and local government agencies, civil society organizations and cross-sector partnerships.

By providing actionable guidance and insights, this report not only highlights the intrinsic link between biodiversity and tourism resilience, but also empowers businesses to become stewards of nature.

Historic partnership for nature

This historic collaboration with the heavyweights of Travel & Tourism is an important step in our joint journey towards a more sustainable and responsible sector.

This report is not just a publication, but a movement towards integrating environmental management into the core of travel experiences.

As we celebrate Earth Day, let us answer the call to cherish and protect our destinies. Our industry’s dependence on nature, combined with our expertise in creating inspiring and memorable experiences, means we are ideally placed to protect nature. Julia Simpson, president and CEO of WTTC

UN Tourism has for years been at the forefront of integrating tourism into the broader UN biodiversity agenda, including supporting the work of the Secretariat of the Convention on Biological Diversity (CBD).

This crucial new collaboration between key global players provides a robust framework for sustainable practices that not only have a significant impact, but also exemplify the power of collective efforts in conserving biodiversity.

This report is a testimony to what we can achieve together for nature conservation and inspires a global movement towards a more sustainable and resilient tourism. Mr. Zurab Pololikashvili, Secretary General of UN Tourism

This report is a milestone for travel and tourism and represents our commitment as an industry to protect and conserve nature.

The Alliance is proud to contribute and collaborate on this insightful and action-oriented report, which will bring tangible change to destinations around the world and support biodiversity. Nature underlies our society, economies and even our existence.

The hospitality sector today leads the industry in its nature-positive approach and this report demonstrates how well our sector understands the true value of nature. Glenn Mandziuk, CEO of the Sustainable Hotel Alliance

Expert-led coalition

Recognizing that the sector has a crucial role to play in protecting and conserving biodiversity, the Nature Positive Tourism approach is designed to be a touchstone for actionable change. It focuses on equipping the sector with the tools and insights needed to nurture and protect the destinations on which it depends.

The commitment of the partnership to work towards “net positive for nature” is based on extensive consultation with experts from industry, government, academia and civil society, including the International Union for Conservation of Nature (IUCN) and the World Commission for Protected Areas (WCPA).

The report follows the 2022 WTTC report “Nature-positive travel and tourism”includes practical frameworks and best practices that encourage both travel providers and travelers to take trips that contribute to the conservation of our natural treasures.

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About UN tourism

The World Tourism Organization (UN Tourism) is the United Nations agency responsible for promoting responsible, sustainable and universally accessible tourism.

As the leading international tourism organization, UN Tourism promotes tourism as an engine of economic growth, inclusive development and environmental sustainability and provides leadership and support to the sector in advancing knowledge and tourism policies worldwide.

Our priorities

Mainstreaming tourism on the global agenda: Advocating the value of tourism as an engine of socio-economic growth and development, its inclusion as a priority in national and international policies and the need to create a level playing field in which the sector can develop and prosper.

Promoting the development of sustainable tourism: Support sustainable tourism policies and practices: policies that make optimal use of natural resources, respect the socio-cultural authenticity of host communities and provide socio-economic benefits for all.

Promoting knowledge, education and capacity building: Supporting countries to assess and address their education and training needs, and providing networks for knowledge creation and exchange.

Improving the competitiveness of tourism: Improving the competitiveness of UN Member States for tourism through knowledge creation and exchange, human resource development and the promotion of excellence in areas such as policy planning, statistics and market trends, sustainable tourism development, marketing and promotion, product development and risk and crisis management.

Promoting tourism’s contribution to poverty reduction and development: Maximizing tourism’s contribution to poverty reduction and achieving the SDGs by making tourism work as a tool for development and promoting the inclusion of tourism in the development agenda.

Building partnerships: Working with the private sector, regional and local tourism organizations, academia and research institutions, civil society and the UN system to build a more sustainable, responsible and competitive tourism sector.

Our structure

Members: UN Tourism, an intergovernmental organization, has 160 member states, 6 associate members, 2 observers and more than 500 associate members.

Organs: The General Assembly is the highest body of the Organization. The Executive Council, in consultation with the Secretary General, shall take all measures to implement the decisions and recommendations of the General Assembly and shall report to the General Assembly.

Secretariat: UN Tourism’s headquarters are located in Madrid, Spain. The Secretariat is headed by the Secretary General and is organized into departments dealing with topics such as sustainability, education, tourism trends and marketing, sustainable development, statistics and the Tourism Satellite Account (TSA), destination management, ethics and risk and crisis management . The Technical Cooperation and Silk Road Department implements development projects in more than 100 countries around the world, while the Regional Departments for Africa, the Americas, Asia and the Pacific, Europe and the Middle East serve as a link between UN Tourism and its 160 Member States. The Associate Members Division represents the more than 500 associate members of UN Tourism.

UN Department of Tourism Communications
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