Infosys and Formula E Form New Partnership to Enable Next-Generation Fan Experiences Powered by AI and Digital Innovations

Infosys, a global leader in next-generation digital services and consulting, today announced a three-year strategic partnership with the ABB FIA Formula E World Championship, the global motorsport championship for electric cars, as the official digital innovation partner. Through this partnership, Infosys will provide in-race analytics, unlock fan engagement experiences and improve sustainability reporting and tracking for the Formula E Championship.

The partnership between Infosys and Formula E will focus on three key areas: fan base growth, technological innovation and ongoing environmental stewardship.

• To create a new Fan Customer Data Platform: With a goal of engaging 500 million fans by 2030, Infosys will help build an AI-powered Fan Customer Data Platform for Formula E to unlock deep fan engagement and personalization capabilities, helping Formula E better serve its growing global fan base .
• In-race insights and driver stats: Leveraging Infosys Topaz, an AI-first offering that leverages generative AI technologies, the partnership aims to provide real-time insights and real-time driver statistics during races, improving the overall viewing experience for fans.
• An improved sustainability data management tool: Aiming to play a critical role in supporting Formula E’s 45% CO2 reduction target by 2030, Infosys will work to transform the sport’s CO2 reporting capabilities by using AI to improve accuracy, reliability and improve traceability of data collection and set new standards. in championship durability ratings.

Jeff Dodds, CEO, Formula E, said: “Infosys’ expertise in cutting-edge technologies makes them the ideal partner to help us drive the future of electric motorsports. We are excited to work with them to deliver exceptional experiences to our global fanbase and further strengthen Formula E’s position as a leader in sustainable, digital sports. Infosys’ commitment to sustainability and innovation aligns perfectly with our vision, and we are confident that this collaboration will open new avenues in our key focus areas.”

Sumit Virmani, EVP and Global Chief Marketing Officer, Infosys, said: “Infosys has built and maintained several strategic sports partnerships globally. We are now excited to partner with Formula E, a visionary motorsport series, which shares our passion for sustainability and AI-led innovation. This strategic partnership will showcase our AI, digital and analytical capabilities, enhancing the fan experience while advancing Formula E’s sustainability goals. Together we want to redefine the possibilities in electric motorsport.”

As a brand, Infosys has been successfully associated with the global tennis ecosystem for nine years through strong partnerships with Roland-Garros, Australian Open, ATP and the International Tennis Hall of Fame. Additionally, we continue to accelerate brand momentum through our partnership with Madison Square Garden, including key MSG properties New York Knicks, New York Rangers and Madison Square Garden Arena. Through all these partnerships, Infosys has successfully demonstrated how it is bringing to life the benefits of AI in sports.