All Good Things lands at Outlet Shopping at The O2

Sustainable fashion company All Good Things has opened a 4,000 square foot store in Outlet Shopping at The O₂ in London.

It will complement the fashion retailer’s existing store at The Mall at Cribbs Causeway in Bristol, which has been operating since 2019.

All Good Things works with designers and brands to buy end stock to reduce the number of garments going to landfill, and the new store has a curated selection of women’s clothing and accessories from the likes of Ralph Lauren, Rag & Bone and Michael Kors.

The new store also has a premium second-hand collection and has dedicated clothing recycling points and on-site stylists.

Keith Bristow, CEO of All Good Things, said: “We are very excited to begin our expansion in the UK by bringing All Good Things to such an iconic destination.

“It was imperative that our next store location aligned with our broader visions and goals, giving us the opportunity to share our mission of creating a more sustainable fashion industry with a large and diverse audience, while delivering memorable customer experiences offer in a beautiful environment.

“The O₂ is a great location to add to our portfolio, and with its dedicated approach to leasing, tenant relations and continued success, we look forward to what is to come for All Good Things.”

Janine Constantin-Russell, General Manager of the Entertainment District and Outlet Shopping at The O₂said: “We are pleased that All Good Things has chosen Outlet Shopping at The O₂ as the place to celebrate its debut in London and the outlet – a true testament to the power of The O₂ as a destination of choice, both for shopping and within London’s wider shopping landscape.”

All Good Things joins fellow outlet debuts from Aatma Aesthetics, the medical aesthetic and skin clinic, and accessories brand Lead + Ball, as well as Tommy Hilfiger, Calvin Klein, French Connection, Nike and Adidas at The O_2.

Outlet shopping at The O₂ is owned and managed by AEG Europe and Crosstree Real Estate.