Pride Month 2024 Fashion collections that give back to LGBTQ charities

Politeness

Pride Month originated in 1999, when President Bill Clinton declared through a federal proclamation that each June in America will be recognized as “Gay and Lesbian Pride Month.” “I encourage all Americans to observe this month with appropriate programs, ceremonies and activities that celebrate our diversity, and to remember throughout the year the gay and lesbian Americans whose many and varied contributions have enriched our national life,” Clinton said . Pride Month was later expanded by President Barack Obama and President Joe Biden to include the addition of other queer identities.

During Pride Month releases, brands have amplified the message in products and campaigns as a way to celebrate the community’s continued progress in equality, protection and inclusivity. In recent years, brands have also increased their representation of segments within the queer umbrella, including people of color, gender identities and more.

Here, WWD highlights some of the brands and retailers donating to charities that support LGBTQIA+ people and releasing products with a purpose: Pride-themed clothing, beauty, accessories and more with powerful messages. Check back for updates.

Barton Perreira

Luxury eyewear brand Barton Perreira celebrates Pride Month in collaboration with the CFDA and Kerin Rose Gould’s artisan line A-Morir. As part of the collaboration, Barton Perreira’s Binti sunglasses are embellished with iridescent Aurora Borealis stones – a tribute to the rainbows that represent the Pride flag. The silhouette is inspired by 1960s pop art, with hand-chamfered corners and made in black Japanese acetate with dark lenses. The limited edition frames include a rainbow cleaning cloth made from recycled PET plastic bottles. “We believe in diversity, equality and inclusivity at Barton Perreira. It is an honor to collaborate with fellow CFDA eyewear designers to commemorate Pride and support the center’s great work,” said Patty Perreira, Creative Director. The glasses will go on sale June 1 for $790 in Barton Perreira stores and online.

Impact on the LGBTQIA+ community: Proceeds will go to Bring Change to Mind’s LGBTQ+ You Mental Health Program, which is committed to erasing the stigmas associated with mental illness.

Every wave

Queer-owned jewelry brand Every Wave collaborated with natural crystal and accessories retailer NY Loves Crystal on colorful gender-inclusive bracelets for Pride Month. Crafted from sterling silver, the CrystalYou bracelet features six different natural crystals that represent the shades of the Pride flag. “With CrystalYou we want to celebrate the unique character and affirm the intrinsic value of every individual. This bracelet reminds us of the preciousness of the wearer and the importance of wearing one’s identity and stories with pride,” said Yinnan Shen, co-founder of Every Wave. The bracelets will be available online May 13 for $58.

The crystals represent powerful messages including:

Impact on the LGBTQIA+ community: For the sale of each CrystalYou bracelet, Every Wave will donate $2 to The Trevor Project, an organization dedicated to helping and supporting LGBTQ+ youth under the age of 25.

Pair of glasses

Customizable eyewear brand Pair Eyewear is embracing the message of inclusivity with its annual Love Wins collection. The limited edition lineup includes 12 new flagship frames and 18 returning frames. Designs feature a spectrum of rainbow colors with fun graphics, including a nod to parents with Pride Pawprints and Parade Cats; Love Burst Bloom decorated with hearts; and various flag prints representing different identities, including intersex, transgender, non-binary, pansexual and more. Prices retail for $25 at paireyewear.com.

Impact on the LGBTQIA+ community: Pair Eyewear has donated part of its profits to GLSEN and its mission to support young people in primary schools. In 2023, the Love Wins capsule raised $95,000 for the organization.

Poppy & Pout

Poppy & Pout is releasing a Lip Balm Pride Punch edition of its all-natural lip balm range. Packaged in a recyclable ombré rainbow tube, the product will be available for purchase on May 16 for $9.95 at poppyandpout.com.

Impact on the LGBTQIA+ community: The all-natural lip care brand will donate 10 percent of sales proceeds from its Pride Punch balm in June to Encircle, an organization that provides creative programs and therapy for LGBTQ+ youth.

American Eagle

Tie-dye shades, rainbow stripes and playful prints come together in the American Eagle’s Pride capsule collection. The brand has released a line of tops, shorts, jackets and denim pieces on ae.com that range from $19.95 to $89.95.

Impact on the LGBTQIA+ community: American Eagle’s Aerie Real Foundation, which is committed to building trust and promoting inclusive communities, will donate $100,000 to It Gets Better in support of LGBTQ+ youth. Additionally, AE is accepting in-store customer donations through June 30.