Kapten Batik reinterprets classic motifs and pioneers environmentally conscious practices

The idea came about in 2017 when we noticed a lack of younger generations wearing batik. Through an in-depth study, we discovered that the main problems were the absence of modern cuts, quality materials and contemporary designs. To address this, we founded Kapten Batik with the aim of making the traditional art form suitable for everyday use, as reflected in our slogan ‘Batik you can wear every day’,” says Farhan Omar about the label he co-founded in 2017 founded with his friend. , Ekram Faiz.

Naturally, the former engineers’ main focus was to attract the younger audience and encourage them to embrace the material by making it suitable for different occasions, such as poolside gatherings, lunches or smart casual events. The brand has carefully tailored its approach to batik and men’s fashion by offering versatile everyday options.

“We have revolutionized the entire batik process by introducing our first custom slim fit, which caters to the stylish and modern preferences of younger consumers. After extensive research, we came to the conclusion that cotton is the most suitable fabric for our climate and we chose fine cotton from the start. To ensure consistency, we have contracted with factories to use only the same type of cotton in our production. Realizing that traditional batik designs were outdated, we innovated them by incorporating elements from everyday life, such as local delicacies and traditional games.”

Over time, the men’s category expanded with additions such as linen, long-sleeved shirts, casual T-shirts and activewear (with the cycling jersey being a standout). The brand also introduced collections for children and women, and collaborations with The Datai Langkawi and Enrich soon followed, marking its unstoppable growth. The Kapten Batik flagship is located at Publika Shopping Gallery and has additional stores in the Klang Valley – Bangsar Shopping Centre, The Curve, KL East Mall – with a presence in Isetan KLCC and The Gardens Mall.

“Last year we expanded into Northern Malaysia and chose Penang as our base due to its demographic appeal. The city and Gurney Paragon Mall became the canvas for the second version of our boutique’s interior design. Our goal is for customers to not only shop, but also immerse themselves in the store’s beauty and exceptional customer service.”

Working with Matthew Lim Associates, an award-winning ID consultant, Kapten Batik’s vision was brought to life with flying colors. “Our urban resort theme really resonates with Penang’s vibrant lifestyle. To enhance the ambience, we collaborated with artist Pamela Tan from Poh Sin Studio to create our first batik tree in the boutique and we are very happy with the outcome,” says Farhan, who is excited about the centerpiece and overall northern outpost .

In its latest collection Mainan, Kapten Batik aims to revive traditional games that many younger generations are unfamiliar with. It uses motifs from congkak, wow bulan, batu seremban and more, entrusting the creative team with beautiful artwork for shirts. “The designs evoke nostalgia and excitement among customers, sparking conversations during the recent Raya period. By celebrating these cultural elements, we not only preserve our heritage, but also foster a sense of belonging and appreciation for traditional Malaysian pastimes.”

In any business, there are trials and of course milestones galore. The brand faced numerous challenges as the pair’s course and direction deviated from the norm. The batik designs and prices were remarkably unconventional, with quality a priority despite higher costs. “Recognizing the labor-intensive nature of batik production, we assembled a highly skilled creative team to keep the motifs fresh. Our biggest concern often comes from individuals trying to replicate our designs and pass them off as their own,” says Farhan. However, his legal team addressed these issues effectively, ensuring the originality and integrity of the company.

Kapten Batik prioritizes sustainability in its production process and strives to guide its choices every step of the way. “All our materials, including fabrics and dyes, are OEKO-TEX certified, which ensures that our products are safe for both consumers and the environment. In addition, select collections contain organic cotton, certified by Global Organic Textile Standard or GOTS, which promotes environmentally friendly farming practices.”

Additionally, the brand also incorporates REPREVE fabrics into its activewear and swimwear lines, using recycled plastic bottles sourced from the ocean, reducing waste and supporting marine conservation efforts.

What sets it apart from other batik labels?

“Kapten Batik manages its own supply chain and sources materials directly from certified factories. Our designs and motifs are meticulously hand-drawn by our designers, while our batik is blocked and applied with tjanting tools by our own master artisans. Our products are available in numerous department stores and seven boutique locations. We serve both Malaysian customers and customers abroad.”

The label is also available at Four Season Kuala Lumpur, The Datai Langkawi, Pangkor Laut Resort, Perak and One&Only Desaru Coast, Johor, among other exclusive locations. “We are also very excited about our ongoing projects: the Kapten Batik x Enrich Malaysia x Alunan Resort partnership brings together three Malaysian brands with a focus on coral conservation and sustainable tourism on Perhentian Island.”

As excitement for Kapten Batik’s upcoming projects builds, it has an exciting collaboration like never before to celebrate the 40th anniversary of Tetris. Details are not yet known and are in the final stages, but Farhan says this is a collection you don’t want to miss.

This article first appeared on April 29, 2024 in The Edge Malaysia.