Market for Fortified Breakfast Spreads Reaches $56.2 Million

Fort Collins, Colorado, May 7, 2024 (GLOBE NEWSWIRE) —

The demand for nutritious food drives the development of the industry.

The strengthened market for breakfast spreads includes a variety of products that not only serve as spreads for bread, toast or pastries, but also provide essential nutrients to consumers’ diets. These spreads are enriched with vitamins, minerals and other beneficial substances to provide added nutritional value. They contain enriched versions of popular spreads such as margarine, butter, peanut butter and other nut butters, fortified with vitamins A, D, E and B complex vitamins, iron, zinc and omega-3 fatty acids.

Driven by greater health consciousness and the need for convenient ways to boost nutrient intake, especially among busy consumers, there is a rising demand for fortified and nutritionally enhanced food products. Fortified breakfast spreads are often targeted at specific consumer groups, such as children, pregnant women, the elderly or individuals with specific nutritional needs or deficiencies. Regulatory agencies and standards monitor fortification levels and nutrition claims to ensure accurate labeling and nutritional content. The fortified breakfast spread market allows food companies to meet the growing demand for functional and nutritionally enhanced food products. By offering trusted and convenient delivery formats for essential nutrients, companies can meet consumer preferences while meeting nutritional needs.

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Segmentation overview:

The fortified breakfast spread market is segmented based on nutrients, source, distribution channel and region.

Enriched nut-based breakfast spreads will account for a significant market share in 2023

• The market segmentation based on source includes nuts, dairy, fruits and others. Nut-based fortified breakfast spreads hold a significant share in the source segment of the fortified breakfast spreads market. They have gained significant popularity due to the rising demand for plant-based and vegan products and the perceived health benefits of nut-based spreads, such as their high protein and healthy fat content.

Vitamins are the leading segment due to their utility value in the food industry.

• Based on nutrients, the market is segmented into proteins, minerals, vitamins, probiotics, prebiotics and others. Vitamins hold a significant share in the nutrient segment of the fortified breakfast spread market. This can be attributed to the growing health consciousness among consumers and the demand for vitamin-fortified food products to ensure adequate nutrient intake. Moreover, vitamins are relatively easier to include in breakfast spreads than other nutrients such as probiotics or prebiotics.

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Highlights of the Enriched Breakfast Spread Market Report:

• Market growth for fortified breakfast spreads is expected at a CAGR of 7.6% through 2032.

• The rise of the health-conscious population, the demand for convenience and the pursuit of a healthy lifestyle are key growth factors for the fortified breakfast spread industry.

• Asia Pacific holds a significant share of the fortified breakfast spread and is expected to witness tremendous growth during the forecast period. This growth can be attributed to factors such as a large population, rising disposable incomes and increasing consumer awareness about the health benefits of fortified foods driving demand.

• Some prominent players in the fortified breakfast spreads market report are Unilever Plc., Ferrero Group, The Hershey Company, Hormel Food Corporation, The JM Smucker Company, The Kraft Heinz Company, ConAgra Foods Inc., The Hain Celestial Group Inc., Nestle SA, Burnbrae Farms and Fonterra Co-operative Group Limited.

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DataHorizzon is a market research and consulting firm that helps organizations around the world formulate growth strategies to change business dynamics. The offering includes enterprise advisory services and business insights to make actionable decisions. DHR’s comprehensive research methodology for predicting long-term sustainable trends in the market facilitates complex decisions for organizations.

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