Prabal Gurung & Boll & Branch debut sustainable gown at Met Gala 2024

Exclusively made from Boll & Branch’s organic cotton fabric, the off-the-shoulder, daffodil yellow gown is inspired by the brightness and softness of flowers in the garden. The silhouette features a plunging neckline and bands of hand-cut bias organic cotton in a degrade of sizes, all hand-sewn onto a base to create a unique textile with the fabric. An off-the-shoulder taffeta opera cape, featuring rosette detail and train, completes the look. Approximately 20 yards of Boll & Branch fabric and over 300 hours went into the making of the dress.

“When I heard about the Sleeping Beauties theme, I thought, ‘Wouldn’t it be iconic to do something metaphorical by partnering with someone in that world who really understands materials?’” says Gurung. “Normally for Met Gala moments, we use silks and duchess satins. Boll & Branch has the most luxurious, finest cotton that I’ve ever seen and ever touched. I grew up in India, so finding a cotton fabric made in an exceptionally luxurious way felt like the chicest expression of this theme and a beautiful way to tie-in our values.”

Prabal Gurung teamed up with Boll & Branch for a unique Met Gala gown worn by Maria Sharapova. The dress, in daffodil yellow, features a plunging neckline and an opera cape. Made from Boll & Branch’s organic cotton, it took 20 yards of fabric and over 300 hours to complete. Both brands prioritize sustainability and South Asian roots in their design philosophy.

Beyond the design partnership, Prabal Gurung and Boll & Branch share strong guiding principles centered on sustainability, traceability, philanthropy, and impact. The two brands have common roots in South Asia; Prabal remains deeply connected to his Nepalese heritage, a source of inspiration for him from both a business and creative perspective. Boll & Branch sources the majority of its 100% organic cotton from family-owned farms in India, and partners with the best weavers in the world, lifting everyone up with fair wages and safe working conditions.

“Prabal and I both approach design with relentless consideration to create pieces that are not just beautiful, they’re soulful,” says Missy Tannen, Founder & Chief Product Officer at Boll & Branch. “The magic of our partnership comes from a shared passion for process and time-honored craft. Together, we drew the most exceptional characteristics out of the finest natural material on earth—and made a statement worthy of the biggest night in fashion.”

Note: The content of this press release has not been edited by Fibre2Fashion staff.

Fibre2Fashion News Desk (RM)