Miral announces highest ever visitor numbers for Yas Island and Saadiyat Island in 2023

Yas Island was unveiled on the sidelines of the Arabian Travel Market 2024 and recorded more than 34 million visits, while Saadiyat Island saw a 44% increase in visits.

ABU DHABI, UAE, May 7, 2024 /PRNewswire/ — Miral, Abu Dhabi’s leading creator of immersive destinations and experiences, announced record attendance at Yas Island and Saadiyat Island in 2023, witnessing an extraordinary increase in destination visits and setting a new benchmark. During the Arabian Travel Market 2024, it was revealed that Yas Island recorded more than 34 million visits, an increase of 38% compared to 2022, when 24.9 million were recorded. Similarly, Saadiyat Island saw a 44% visitor growth compared to 2022.

To view the multimedia news item, click on:
https://www.multivu.com/players/uk/9267251-miral-announces-highest-ever-visitation-numbers-yas-island-saadiyat-island/

Mohamed Abdalla Al Zaabi, Group CEO of Miral, said: “These record-breaking figures reiterate our commitment to position Yas Island as a global destination for entertainment and leisure, and Saadiyat Island as a leading beach, wildlife and cultural destination. In line with Abu Dhabi’s Tourism Strategy 2030, our aim is to create new leisure, entertainment and cultural destinations and experiences that enhance the visitor experience while generating sustainable value and contributing significantly to Abu Dhabi’s tourism growth and economic diversification.”

Theme parks and CLYMB on Yas Island saw an 83% increase in visitors in 2023 compared to 2022. Regionally, the GCC saw a remarkable 125% growth in visitors compared to the previous year. The theme parks across the island also saw a substantial 167% increase in international visits, mainly driven by travelers from India, Britain, Russia and Germany.

Yas Island also saw exceptional growth for its consumer events in 2023, exceeding attendance expectations by a whopping 87%. More than 560,000 attendees gathered to enjoy concerts, performances, and world-class family and sporting events, including Lion King, UFC, NBA, Disney on Ice, Kevin Hart, Black Pink, the Backstreet Boys, Amr Diab and many more.

The destination also welcomed 23 MICE groups – an increase of 77% compared to the previous year – with a total related spend increase of 62% compared to the previous year. These achievements were thanks to Miral’s partnership with the Abu Dhabi Convention & Exhibition Bureau, which led to the establishment of the Abu Dhabi Convention & Exhibition Bureau and the Miral Joint Business Event Fund, to further strengthen the emirate’s position as a major MICE destination.

Furthermore, summer 2023 proved to be a very successful season as Yas Island theme parks saw a 96% increase in visitor numbers in July and August compared to 2022. Hotels on Yas Island also saw significant growth, with an occupancy rate of 90 % during the summer months. June to August.

Yas Island will also see a number of new developments, including the 16,900 m2 expansion to Yas Waterworld Abu Dhabi – with an impressive addition of 3.3 kilometers of slides due for completion by 2025 – and Wizarding World of Harry Potter – a Harry Potter -theme park. at Warner Bros. World Yas Island, Abu Dhabi. Additional projects include the 560-metre beachfront development of Yas Bay Beach, which will complement the leisure and lifestyle experiences at Yas Bay Waterfront.

Upcoming attractions on Saadiyat Island in collaboration with the Department of Culture and Tourism – Abu Dhabi (DCT Abu Dhabi) include teamLab Phenomena Abu Dhabi, a multi-sensory art experience in the Saadiyat Cultural District, which will soon welcome visitors to indulge their curiosity stimulate imagination and creativity at the intersection of art and technology, as well as the Natural History Museum Abu Dhabi, which is expected to be the largest of its kind in the region.

Yas Island and Saadiyat Island have further cemented their position as leading destinations for excellence and innovation, receiving more than 170 regional and international awards in 2023. Yas Island received 130 awards, while Saadiyat Island received more than 40 awards in the travel and tourism sector, in recognition of their record-breaking attractions, experiences and contributions to the industry.

Miral’s portfolio is responsible for the destination management of Yas Island and oversees Saadiyat Island’s Destination Management Strategy, delivering world-class experiences and destinations that aim to continue to drive significant economic growth to Abu Dhabi and the UAE, increasing tourism revenues are stimulated and employment is created at the same time. This is in line with Abu Dhabi’s new Tourism Strategy 2030, launched in April 2024 with the aim of attracting 39.3 million visitors, creating 178,000 new jobs and increasing the tourism sector’s contribution to the UAE’s GDP to AED 90 billion per year by 2030.

About Miral

Miral is the leading creator of immersive destinations and experiences in Abu Dhabi, contributing to the growth of the leisure and entertainment industry and the city’s economic diversification. It envisions, creates, operates and manages immersive destinations and experiences that attract visitors from around the world and create unforgettable memories, accelerating the realization of the emirate’s tourism vision and growth.

Miral’s portfolio of world-class assets is responsible for the development of Yas Island and oversees Saadiyat Island’s Destination Management Strategy and includes experiences across entertainment, leisure, culture, sports, dining, retail and hospitality, with the aim of providing millions of memorable moments for residents and international travelers. guests alike. These include SeaWorld Yas Island, Abu Dhabi, Ferrari World Yas Island, Abu Dhabi, Warner Bros. World Yas Island, Abu Dhabi, CLYMB Abu Dhabi, Yas Waterworld Abu Dhabi, Yas Marina and Yas Bay Waterfront, home to the UAE’s largest indoor complex. multifunctional venue Etihad Arena, among others. Miral also has several projects in development on Yas Island and across the emirate, including teamLab Phenomena Abu Dhabi, the Natural History Museum Abu Dhabi and a Harry Potter-themed land within Warner Bros. World Abu Dhabi.

Miral includes three subsidiaries: Miral Destinations, which promotes unique destinations; Miral Experiences, which operates a diverse portfolio of award-winning, world-class immersive experiences; and Yas Asset Management, which operates and manages a portfolio of vibrant destinations including F&B, retail, marinas and hospitality venues on Yas Island. For more information visit www.miral.ae.

Contact:

Mohammed Al Daqqaq
[email protected]
+971 2 6334133

Video – https://mma.prnewswire.com/media/2404373/Miral_ATM_2024.mp4
Logo – https://mma.prnewswire.com/media/2213421/4463993/Miral_Logo.jpg

View original content: https://www.prnewswire.co.uk/news-releases/miral-announces-highest-ever-visitation-numbers-for-yas-island-and-saadiyat-island-in-2023-302136895 . html