Wanglaoji shines at the Sino-French Food Carnival by launching the international brand identity WALOVI, creating a new symbol of Sino-French cultural exchange

Guangzhou, China, May 7, 2024 /PRNewswire/ — On 4th of Maythe “Sino-French Food Carnival to Enjoy the Taste of Spring Food in the Evening” was held on the Seine River in Paris in celebration of the 60th anniversary of the establishment of diplomatic relations between China And France. As the No. 1 natural plant drink brand in the world, and with the international English brand identity WALOVI, Wanglaoji made a dazzling appearance at this grand event and presented an “Oriental business card” to the world.

Founded in 1828, Wanglaoji is an herbal tea originating from South China. Over the years, the company has emerged as a champion of the herbal tea industry, developing a wide range of healthy, plant-based beverages that meet the diverse tastes of consumers around the world. With a sales network covering more than 150 countries and regions, Wanglaoji embarked on a 9,500-kilometer journey from Canton Unpleasant Parissharing the story of Chinese herbal tea and cherishing the blend of Chinese and French cultures.

The event received high praise for Wanglaoji’s refreshing taste and rich cultural heritage. French guests delved into the unique essence of herbal tea culture and experienced the allure of this Chinese tradition.

Significantly, Wanglaoji unveiled its international English brand identity WALOVI, marking an accelerated localization process in the European market. This move expands Wanglaoji’s consumption scenarios beyond Chinese cuisine and ventures into the realm of French-style Western dining. After successful launches in Milan, BangkokAnd Los AngelesWALOVI has won the hearts of countless foreign consumers with its image of health, naturalness and vitality.

Moreover, Wanglaoji’s ambitious project to establish 56 herbal tea museums is progressing steadily. Two such museums have already opened their doors New Yorkwhile agreements for museums in Milan And Bangkok have been completed, further promoting the exchange and mutual appreciation of herbal tea culture with cultures around the world.

Weng Shaoquan, chairman of Guangzhou Wanglaoji Great Health Industry Co., Ltd., highlighted the brand’s successful entry into overseas platforms such as Amazon, Costco, Yamibuy and Wee, fueling a trend of “natural and healthy drinks” abroad . Looking ahead, Wanglaoji aims to deepen the integration of online and offline channels, weave its products into the diverse range of global dining experiences and strengthen the versatile global presence of the Wanglaoji brand as a symbol of beverage pairing.

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