Temera helps brands create a more sustainable supply chain

With a strong commitment to sustainability, Temera’s story is deeply rooted in traceability, and the company is consistently recognized as a crucial player in the fashion industry, especially in the field of tracking and tracing with IoT and blockchain technologies. With expertise and innovation in the field of luxury fashion, Temera puts products at the forefront. From sourcing raw materials to improving customer experience, Temera creates new opportunities for partners by enabling a certified and transparent supply chain.

Guido Mengoni, marketing and consulting director at Temera, explains how tracking the life cycle of products tells the story, and Temera’s story is all about traceability.

WWD: Why are traceability and transparency more important than ever?

Guido Mengoni: In the past, traceability was mainly associated with optimizing production, logistics and retail processes, or tackling challenges such as the gray market and counterfeiting. Today, sustainability has become a critical priority for top executives looking to drive innovation, improve brand reputation and secure long-term business success. Sustainable businesses must understand the critical role that traceability and transparency technologies play in shaping the future of our industries.

The fashion and luxury industry has not yet paid enough attention to this issue and in recent months cases of failed due diligence in the supply chain have come to light, leading to significant reputational damage for brands.

WWD: How can brands consider sustainability as a strategic opportunity?

GM: In the past, sustainability may have only been seen as a differentiator in brands’ strategy, but with the advent of new international regulations, it has turned into a mandatory requirement. By aligning themselves with sustainable values, brands can strengthen their reputation, promote brand loyalty, tap into new market opportunities and even direct the dialogue with the end customer.

While there may be initial costs associated with transitioning to a more sustainable supply chain, it is critical to recognize that these investments are not just expenses, but investments with long-term benefits. The costs incurred in implementing sustainable practices are likely to be offset by the reduction of phenomena such as overproduction and waste. Additionally, adopting sustainable practices can lead to operational efficiencies, resource optimization, and ultimately cost savings over time.

WWD: How does Temera help brands gather the key information they need to uniquely identify, verify and track their products?

GM: Temera excels in traceability and unique identification, providing brands with the expertise, technologies and platforms needed to collect essential information during their production process. Unlike solutions that focus solely on sustainability, Temera’s capabilities extend to comprehensive traceability throughout the supply chain. As a provider of traceability solutions for major luxury players such as LVMH, Kering, Tapestry, OTB, Prada Group, Moncler, Ferragamo, Brunello Cucinelli, Valentino and more, Temera has a proven track record of assisting brands in gathering key information to create unique identify, verify and track their products.

Consider this partner case study on visibility. By implementing Temera’s solutions, this luxury brand was able to efficiently collect crucial data at every stage of the production process – from raw material sourcing to distribution – allowing them to guarantee authenticity, streamline logistics and provide customers with greater transparency about the origin and trajectory of the product. As a result, the brand strengthened its reputation for quality and authenticity and gained a competitive advantage by meeting growing consumer demand for transparent and traceable luxury goods.

WWD: How do Temera solutions help with circularity?

GM: By tracking products from concept to warehouse, whether unsold or returned by the end customer at the end of their life cycle (in a virtuous brand-customer relationship), we can use product information to reuse its components and raw materials for a new life. cycles. The active use of brands facilitates these processes. If a product is designed according to the principles of eco-design, upcycling it becomes much easier due to its inherent nature.