New RI commercial to promote businesses affected by Washington Bridge

“They’re here for us,” reads a new ad aimed at encouraging Rhode Islanders to visit businesses affected by the Washington Bridge closure. “Let’s all be there for them.”

The commercial, which launched Monday, is part of a $400,000 state-funded marketing campaign and was created by Providence-based RDW Group and East Providence-based Animus Studios.

The ad reminds customers that restaurants, shops, repair shops and medical offices are open on both sides of the bridge. It also includes guarantees from local entrepreneurs that traffic has been eased.

“Traffic has definitely gotten better,” Wendy Brown, the owner of Wendy Brown Home on the east side of Providence, says in the commercial.

More: PR campaign for RI drivers: Come back over the Washington Bridge and take your money with you

Who appears in the ad?

Several restaurants in East Providence – O Dinis, Miller’s Roast Beef and El Mariachi – can be seen at the 30 second mark. The advertisement is also put in the spotlight Friends and Family Dental, Vargas Auto Service and Check the Florist and Gilmore’s Flower Shop in East Providence

Two Wayland Square businesses are located on the Providence side of the bridge: McBride’s Pub and Wendy Brown Home.

According to Gov. Dan McKee’s administration, the campaign will include digital billboards on I-195 and I-95, television commercials, social media ads, print ads and radio ads in English, Portuguese and Spanish.

Who appears in the ad?

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