Authentic appoints Bruno Pedroso de Almeida as head of Brazil

Authentic brand group has announced the appointment of Bruno Pedroso de Almeida as Vice President, Head, Brazil. In his new role, Pedroso de Almeida will lead the execution of the brand’s go-to-market strategies across the region, accelerating growth and expanding Authentic’s footprint in Brazil.

Pedroso de Almeida will lead Authentic’s growth across its portfolio of brands including Reebok, Quiksilver, Roxy and DC Shoes and more across the region.

Pedroso de Almeida brings a wealth of experience in brand development and distribution, with an impressive track record of over 20 years. Prior to joining Authentic, he held key leadership roles, most recently at VF Central and South America.

“We are pleased to welcome Bruno to Authentic’s LATAM team,” said Neal Seideman, president of Authentic Latin America. “Brazil represents a strategic market for us and we see great potential to increase the presence of Authentic’s portfolio across the region. Bruno’s expertise will be instrumental in seizing new opportunities and fostering strong partnerships to drive the success of our brands.”

Based in São Paulo, Pedroso de Almeida will use his extensive knowledge of the region and his leadership skills to strengthen Authentic’s presence and drive business growth in the area.

“I am pleased to join Authentic and lead the charge in Brazil,” said Pedroso de Almeida. “Leveraging my experience across the region and working with the talented team, look I look forward to creating growth-enhancing opportunities that will further strengthen Authentic’s position as a leader in brand development and marketing in this dynamic landscape.”