What to expect at the Emirates stand at ATM this year

Emirates is gearing up for its largest ever presence at this year’s Arabian Travel Market (ATM), which kicks off on May 6.

Here are three things visitors can look forward to when visiting Emirates’ expansive ATM booth, spread over 975 m²:

Signature product displays: The highly popular Emirates Premium Economy seat, now available in 15 cities, will be on display again at ATM this year. The customer favorite features up to 40 inches of legroom, wide seats and a generous backrest.

The airline will also feature the highly sought-after Boeing 777-300ER game-changer First Class, fully enclosed private suite, Boeing 777 Business Class seat, the latest generation A380 Onboard Lounge, along with other iconic products such as the First Class Shower Spa and the lavish pioneering Economy Class seats installed.

The friendly Emirates Cabin Crew will be on hand to demonstrate product features and answer visitor questions.

Emirates Official Store: The Emirates Official Store sells favorite aircraft models and other limited-edition merchandise, as well as items inspired by the airline’s newly established sports partnerships, including Emirates towels, caps and apparel with the dual-branded Wimbledon Championship 2024 Emirates.

Emirates sailing items; and a selection of homegrown products in collaboration with local UAE companies featuring the Emirates ghaf motif, including home fragrances and accessories, cactus leather goods and premium leather bags, among other items.

A focus on sustainability: Emirates has also dedicated a section of the stand to highlighting some of the sustainability initiatives taking place across the company, including inflight items that incorporate responsibly sourced materials such as amenity sets, loungewear and children’s toys, and specially designed ‘Air-crafted’ Emirates luggage, bags and accessories are made from upcycled materials from converted A380 aircraft.

There will also be interactive screens highlighting key activities under the airline’s key environmental pillars: reducing emissions, consuming responsibly and protecting biodiversity and habitats.

The Emirates stand will also feature meeting rooms that can accommodate more than 130 visitors and industry partners at any one time. This year, the airline plans to sign deals and deepen collaborations with a number of tourism boards, airlines and other crucial entities within the travel and tourism ecosystem, demonstrating its confidence in the future of the sector.

The Emirates stand is located in the Sheikh Saeed Hall at ATM. – TradeArabia News Service